Senior CRM Strategist

Hudson Rouge; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Job summary

Hudson Rouge, a luxury marketing agency, is seeking a skilled Senior Strategist to enhance strategic initiatives for a leading automotive brand. The ideal candidate will marry creativity with market insights, driving compelling strategies that stand out in today's competitive landscape. This role offers opportunities to shape brand narratives and engage directly with clients, contributing to impactful campaigns.

Qualifications

• 3-5+ years of experience in owner loyalty and retention programs.
• Experience with automotive, luxury, or premium brands.
• Familiarity with CRM and digital platforms.

Responsibilities

• Lead development of owner strategies for brand loyalty.
• Map consumer journeys to enhance customer touchpoints.
• Analyze market data to inform strategic growth opportunities.

Skills

Consumer Behavior

Cultural Trends

Data Analysis

Collaboration

Presentation Skills

Job description

Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept,

About the job

Reporting in the CSO, the Senior Strategist will support the strategic charge for one of the most recognizable automotive brands in the world. This role requires a mix of creativity, analytical thinking, and market insight. You’ll collaborate with our talented creative, account, and data teams to ensure strategies are rooted in cultural relevance and consumer behavior. Your goal? Craft compelling strategies that drive innovation, differentiate the brand, and resonate across every touchpoint—from digital to experiential campaigns.

What You'll Do

• Owner Strategy:Lead the development of Owner strategies that builds loyalty and retention among owners of the client’s automotive brand.
• Customer Journey Mapping:Partner with analytic teams to map consumer journey, and identify key touchpoints we can intersect with in meaningful ways along their path
• CRM and 1:1: Develop and optimize membership reward programs and incentives, conceptually packaging them together in a suite of owner benefits (ie service, CPO, APP etc)via direct marketing.
• Market & Consumer Insights:Analyze data, research trends, and extract insights to inform strategy and uncover new growth opportunities.
• Client Collaboration:Build strong partnerships with clients, serving as a trusted advisor to translate their business objectives into actionable strategies.
• Thought Leadership:Stay ahead of industry and cultural trends, bringing new perspectives to the table and contributing to the agency's strategic vision.
• Performance Measurement:Develop KPIs, monitor campaign performance, and iterate on strategies to drive measurable business impact.

What We're Looking For

• 3-5+ years of experience in Owner, loyalty and retention program building and optimization (agency or client-side experience).
• Automotive, luxury, or premium brandexperience is highly desirable.
• A deep understanding ofconsumer behavior, cultural trends, and digital ecosystems.
• Proven ability totransform data and insights into compelling brand narratives.
• Strong collaboration and interpersonal skills with the ability toinfluence creative ideas and build client trust.
• Excellentpresentation skills—you can tell a great story and back it up with logic and insight.
• Familiarity withCRM, digital platforms, and multi-channel campaigns

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$60,000 - $140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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