Senior CRM Ops: Multi-Channel Transactional Messaging

Yahoo Holdings Inc. in; Omaha (NE); Hybrid; USD 66,000 - 137,000; Full time

Benefits offered by this job

Flexible hybrid work options

Healthcare benefits

401k matching

Backup childcare support

Education stipends

Job summary

Yahoo Holdings Inc. is seeking a Senior Marketing Specialist, Transactional Messaging Operations to manage end-to-end customer communications across email, push, SMS, and other channels.

You will partner with Product, Engineering, Legal, Localization, and Analytics to ensure accurate, compliant, and scalable messages that enhance the customer experience. The role demands solving operational challenges, translating business requirements into technical implementations, and delivering high-quality

Qualifications

• Minimum of 5 years executing CRM, lifecycle, or transactional messaging programs across email, push, SMS, or similar channels.
• Experience with event-driven or triggered messaging and collaborating with engineering teams.
• Strong understanding of CRM operations, message deployment workflows, QA processes, and release management.
• Experience validating payloads, attributes, event data, and personalization logic.
• Familiarity with HTML/CSS and troubleshooting email rendering issues.
• Experience with CRM/messaging platforms such as Zeta, Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign.
• Knowledge of APIs, event-driven architectures, customer data models, and marketing tech ecosystems.
• Experience using SQL, Looker, Tableau for audience validation and data troubleshooting.

Responsibilities

• Build, test, and launch transactional communications across email, push, SMS, and other channels.
• Translate business and product requirements into executable CRM campaigns with audience config, personalization, and logic.
• Manage triggered and event-driven messaging programs for scale and reliability.
• Collaborate with Product, Engineering, Legal, Localization, and Analytics teams throughout development lifecycle.
• Validate payloads, attributes, and personalization fields to ensure correct rendering and customer experience.
• Perform QA across content, logic, links, localization, rendering, and deployment configuration before launch.
• Troubleshoot production issues and coordinate with partners to resolve messaging defects.

Skills

CRM operations

Attention to detail

Communication skills

Education

BA/BS in Marketing, Communications, Business, Information Systems, or related field

Tools

Zeta

Salesforce Marketing Cloud

Braze

Iterable

Adobe Campaign

HTML/CSS

SQL

Looker/Tableau

Job description

Yahoo Holdings Inc. is seeking a Senior Marketing Specialist, Transactional Messaging Operations to manage end-to-end customer communications across email, push, SMS, and other channels.

You will partner with Product, Engineering, Legal, Localization, and Analytics to ensure accurate, compliant, and scalable messages that enhance the customer experience. The role demands solving operational challenges, translating business requirements into technical implementations, and delivering high-quality