Senior crm marketing professional pharmacy

Humana; Honolulu (HI); Remote; USD 86,000 - 119,000; Full time

Job summary

Join a leading healthcare company as a Senior CRM Marketing Professional. You'll develop and optimize marketing campaigns aimed at improving member health behaviors, collaborating closely with pharmacy business partners to achieve measurable results. This remote role offers a chance to make a significant impact on member engagement and health outcomes.

Benefits

Health benefits effective day 1

Paid time off

401(k) retirement savings plan with employer match

Tuition assistance

Recognition pay

Qualifications

• 3+ years of experience in direct response or digital marketing.
• Experience optimizing marketing activities using analytics.
• Strong business acumen and communication skills.

Responsibilities

• Develop data-driven member engagement strategies.
• Lead multi-channel direct marketing campaign management.
• Build relationships with business stakeholders.

Skills

Direct Response Marketing

Digital Marketing

Analytical Skills

Problem Solving

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Job description

Become a part of our caring community and help us put health first

Humana's Marketing organization is seeking a Senior CRM Marketing Professional to join the Member Relationship Marketing and Pharmacy teams who can successfully develop and optimize targeted marketing campaigns that will engage members to help them improve their health behaviors. These teams are focused on the well-being of our members, and we believe there's a role for us to play as a well-being partner who will empower customers to live a life that's healthy, active, and rewarding. As the Senior Professional, you will play a leading role consulting with our Pharmacy business partners to understand business goals, develop data-driven strategies to meet those objectives, lead a cross-functional team through flawless execution, and measure success so we can continuously improve our efforts.

Key Role Functions

• Develop data-driven member engagement strategies and lead through all aspects of multi-channel direct marketing campaign management, including planning, campaign message development, campaign execution, and results monitoring

• Develop test and learn initiatives to uncover insights that lead to improved performance

• Build strong working relationships with business stakeholders and work with internal and external vendors and partners

• Play a leading role in a cross-functional team environment to achieve business goals

• Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence

• Use your problem-solving skills, be organized, show attention to detail and manage multiple high-profile programs

• Continuously improve our marketing by taking advantage of new communication channels, technologies, and an evolving marketing platform

First Year Success Factors

• Projects you manage produce measurable improvements

• Your strategies are acknowledged by others as smart and effective

• Recognition among team members as a marketing expert who gets results

• Development of effective partnerships with internal clients and team members

Use your skills to make an impact

Required Qualifications

• 3+ years of experience in direct response marketing, digital marketing, marketing operations or related field

• Experience optimizing marketing activities by leveraging analytics, conducting tests, and applying insights to improve performance

• Knowledge of healthcare, pharmacy and/or clinical concepts and conditions

• Excellent planning and organizational skills; demonstrated ability to implement projects and meet deadlines

• Demonstrated ability to develop strategies that achieve business goals

• Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)

• Clear and concise oral and written communication skills

• Experience working with clients to deliver solutions that meet their needs

Preferred Qualifications

• Bachelor's degree or higher in marketing, communications, business or related field

• Demonstrated leadership ability

• Experience working with clients to deliver solutions that meet their needs

• Knowledge of healthcare, pharmacy and/or clinical concepts and conditions

Additional Information

This role is a 100% nationwide remote role that will primarily operate on Eastern Standard Time business hours.

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [e-mail] with instructions on how to add the information into your official application on Humana's secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$86,300 - $118,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 05-07-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.