Senior CRM Manager (Reactivations) - Remote

INDI Staffing Services; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior CRM Manager to lead the Reactivations team. This pivotal role focuses on driving revenue through innovative strategies in a dynamic remote environment. You will have the autonomy to shape reactivation efforts, leveraging extensive data resources to enhance user engagement. Collaborating with Marketing, Engineering, and Analytics teams, you will play a crucial role in doubling revenue by 2025. If you are a data-driven leader with a passion for B2B marketing, this opportunity offers the chance to make a significant impact in a fast-paced setting.

Qualifications

• 4+ years in CRM or Lifecycle Marketing.
• 5+ years in Email Marketing or Demand Generation.

Responsibilities

• Design and improve user experience for dormant leads.
• Manage campaigns to maximize engagement and revenue.

Skills

CRM Experience

Email Marketing

Demand Generation

Growth Marketing

SQL

SEO

SEM

Analytical Skills

Education

Degree in a quantitative field (e.g., STEM, Economics)

Job description

Senior CRM Manager (Reactivations) - Remote

Direct message the job poster from INDI Staffing Services

Overview of the role:

The Sr. CRM Manager will lead the Reactivations team, a key revenue-driving area for the company. This role demands a data-driven, hands-on approach with ownership of strategy and execution in a B2B setting. The team currently generates over $50M annually, with plans to double this by 2025. The role offers autonomy, access to extensive data resources, and leadership support, working closely with Marketing, Engineering, and Analytics teams in a fast-paced remote environment.

Key responsibilities:

1. Design and improve user experience for dormant leads across reactivation efforts.
2. Manage campaigns and trigger flows to maximize engagement and revenue.
3. Research and propose new channels and triggers to enhance reactivation success.
4. Stay updated on industry trends and share insights to improve team strategies.

Requirements:

1. CRM Experience: 4+ years in CRM or Lifecycle Marketing.
2. Marketing Background: 5+ years in Email Marketing, Demand Generation, or Growth Marketing.
3. Leadership: 2+ years managing teams.
4. Technical Skills: Basic knowledge of SQL, Email Marketing, SEO, SEM.
5. Industry Focus: B2B Marketing experience.
6. Analytical Skills: Strong data-driven analytical abilities.
7. Language: Native or bilingual English proficiency.

Preferred additional skills:

1. Experience with marketing analytics, operations, and automation.
2. Industry experience in IT or Staffing sectors.
3. Degree in a quantitative field (e.g., STEM, Economics).

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Information Technology
• Industry: Staffing and Recruiting