Senior CRM & Loyalty Strategy Leader

Dave & Buster's Inc.; Coppell (TX); On-site; USD 90,300 - 120,400; Full time

Benefits offered by this job

Exclusive discounts on food and games at D&B & Main Event

401(k) with company match

Paid Time Off (PTO) that increases with tenure

Job summary

Dave & Buster's Inc. is seeking a Senior Manager, Loyalty & CRM to enhance guest retention through effective CRM strategies. The role involves developing a loyalty marketing roadmap that utilizes guest insights to optimize engagement. The ideal candidate will have over 7 years of experience in CRM and loyalty program management, strong analytical skills, and proficiency with Salesforce Marketing Cloud.

This full-time position based in Coppell, Texas, offers a competitive salary and benefits including medical, dental, vision, and PTO that increases with tenure.

Qualifications

• 7+ years of experience in CRM, loyalty, lifecycle marketing, or retention marketing.
• Proven success in developing CRM strategies that drive measurable results.
• Strong analytical skills to interpret data and identify trends.

Responsibilities

• Develop and execute CRM strategies across various channels.
• Lead the optimization of loyalty programs to enhance member satisfaction.
• Monitor CRM and loyalty performance to provide actionable insights.

Skills

CRM Strategy

Loyalty Program Management

Data Analysis

Customer Segmentation

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Salesforce Marketing Cloud

HTML

Job description

Dave & Buster's Inc. is seeking a Senior Manager, Loyalty & CRM to enhance guest retention through effective CRM strategies. The role involves developing a loyalty marketing roadmap that utilizes guest insights to optimize engagement. The ideal candidate will have over 7 years of experience in CRM and loyalty program management, strong analytical skills, and proficiency with Salesforce Marketing Cloud.

This full-time position based in Coppell, Texas, offers a competitive salary and benefits including medical, dental, vision, and PTO that increases with tenure.