Senior CRM Exec

Arne Clo Ltd; Town of Birchwood (WI); On-site; USD 56,000 - 75,000; Full time

Benefits offered by this job

32 Days Holiday

Birthday off

Buy/sell holidays

Staff discount

Bonus schemes

Private healthcare

Health cash plan

Life assurance 5x salary

Discount marketplace

Employee assistance programme

Cycle to work

Tech scheme

Job summary

ARNE is seeking a Senior CRM Executive to develop and implement CRM strategies that boost customer retention, satisfaction and lifetime value. You will oversee cross-channel campaigns (Email, SMS, App) for ARNE UK and international markets, and craft automated journeys with data-driven triggers.

You’ll report weekly on CRM performance, collaborate with Brand and Marketing, and shape testing plans to maximise value from every send. A strong, organized, proactive mindset is essential.

Qualifications

• 2+ years of experience in a CRM role.
• Experience using Klaviyo is advantageous.
• Experience using platforms such as Shopify and Triple Whale are desirable.
• Experience executing CRM strategies across multiple channels.
• Highly organised and process driven.
• Experience working on an International level is advantageous.
• Ability to work both independently and part of a team.
• Able to report on performance, identifying trends and actioning accordingly.
• Strong stakeholder management.
• Proactive, highly organised and process driven.
• Experienced in customer segmentation and the ability to show value.
• Familiar with Database Marketing laws (GDPR)

Responsibilities

• Develop and implement CRM strategies that enhance customer retention, satisfaction, and lifetime value.
• Oversee the CRM campaign execution across ARNE UK & International, utilising Email, SMS & App. From briefing in to performance reporting.
• Develop ARNEs end-to-end automated CRM journey, ensuring triggers and segments are optimised to reach the customer at the right time.
• Conduct weekly reporting on ARNE CRM performance, including insight and actions being taken forward to share with the wider business.
• Liaise with the Brand and wider Marketing team to ensure all CRM requirements are briefed and synergy across the different customer touch-points.
• Develop a robust CRM testing plan; ensuring we're bringing the most value with every send and optimising based on insight.
• Develop and scale new segment opportunities to bring added value from the channel.
• Oversee a robust reactivation strategy, ensuring we increase the lifetime value of an ARNE customer.
• Work with our in-house data team to execute bespoke campaigns based on insight.

Skills

CRM strategy

Campaign management

Analytics

Stakeholder management

Organization

Tools

Klaviyo

Shopify

Triple Whale

Job description

ARNE is a UK-based apparel and footwear brand based in Birchwood Park, near Warrington. We design and develop all our products in the UK, working with trusted manufacturing partners across both the near and far east.

All our products are available directly to customers through ARNEclo.com, offering a seamless online shopping experience. We're also proud to be stocked in Selfridges, both in-store and online, and we've recently opened our first permanent retail store at Liverpool ONE - a huge milestone for the brand.

Looking ahead, we have ambitious goals for the next decade, and the team firmly believes they're all achievable. From launching new product categories and expanding internationally to investing in paid media, CRM, and growing our retail presence - the next chapter for ARNE is shaping up to be an exciting one. And this is only the beginning!

We've come a long way from starting out in Mum's bungalow back in 2018 to our all-new, fully bespoke HQ. This space will be our home for at least the next 5-10 years, and while it's not quite our style to shout too loudly, it's here that we plan to reach our goals, take ARNE global, and further establish ourselves as a truly iconic UK brand.

We are currently looking a Senior CRM Executive who will be responsible for developing and implementing CRM strategies that enhance customer retention, satisfaction, and lifetime value.

Your day-to-day role and responsibilities include:

• Develop and implement CRM strategies that enhance customer retention, satisfaction, and lifetime value.
• Oversee the CRM campaign execution across ARNE UK & International, utilising Email, SMS & App. From briefing in to performance reporting.
• Develop ARNEs end-to-end automated CRM journey, ensuring triggers and segments are optimised to reach the customer at the right time.
• Conduct weekly reporting on ARNE CRM performance, including insight and actions being taken forward to share with the wider business.
• Liaise with the Brand and wider Marketing team to ensure all CRM requirements are briefed and synergy across the different customer touch-points.
• Develop a robust CRM testing plan; ensuring we're bringing the most value with every send and optimising based on insight.
• Develop and scale new segment opportunities to bring added value from the channel.
• Oversee a robust reactivation strategy, ensuring we increase the lifetime value of an ARNE customer.
• Work with our in-house data team to execute bespoke campaigns based on insight.

• 2+ years of experience in a CRM role.
• Previous experience of activated campaigns / automated journeys and subsequent reporting.
• Experience using Klaviyo is advantageous.
• Experience using platforms such as Shopify and Triple Whale are desirable.
• Experience executing CRM strategies across multiple channels.
• Highly organised and process driven.
• Experience working on an International level is advantageous.
• Ability to work both independently and part of a team.
• Able to report on performance, identifying trends and actioning accordingly.
• Strong stakeholder management.
• Proactive, highly organised and process driven.
• Experienced in customer segmentation and the ability to show value.
• Familiar with Database Marketing laws (GDPR)

• We are proud to be recognised as a Medium sized Sunday Times Best Place to Work two years a row!
• 32 Days Holiday (including Bank Holidays) + your Birthday off
• Holidays increasing up to 36 days with service
• Option to buy / sell holidays
• Generous staff discount
• Annual and quarterly bonus schemes based on company performance
• Private Healthcare including Dental & Optical Plans after probation
• Health Cash Plan from day one
• Life assurance paying 5x annual salary from day one
• Discounted marketplace with money off/cash back from 100's of places
• Employee Assistance Programme
• Cycle to Work Scheme
• Tech Scheme

ARNE are an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business support the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.