Senior CRM Data Analyst / Customer Intelligence Analyst(Salesforce)

Akaasa Infotech Noida; United States; Remote; USD 90,000 - 130,000; Part time

Job summary

Akaasa Infotech is seeking a Senior CRM Data Analyst / Customer Intelligence Analyst (Salesforce Consultant) for a remote, 6+ month engagement. The role focuses on driving customer data insights, data quality monitoring, CRM performance analysis, and customer intelligence initiatives across EMEA.

The candidate will collaborate with CRM, Marketing, E-commerce, Product, and Data Engineering teams to ensure data accuracy, optimize audience segmentation, measure campaign effectiveness, and deliver

Qualifications

• 8+ years of experience in CRM analytics or marketing analytics.
• Hands-on expertise with Salesforce Data Cloud and Salesforce Marketing Cloud.
• Experience with Adobe Analytics, Tableau, SQL, and Snowflake.
• Ability to translate data findings into business recommendations.
• Experience collaborating with cross-functional teams across EMEA.

Responsibilities

• Monitor and validate data quality in Salesforce Data Cloud (D360).
• Analyze CRM and customer analytics to identify opportunities.
• Evaluate campaign performance and segmentation effectiveness.
• Develop Tableau dashboards and automated CRM reports.
• Write complex SQL queries to analyze data in Snowflake.
• Present insights to stakeholders through data-driven storytelling.

Skills

Salesforce Data Cloud

Salesforce Marketing Cloud

Adobe Analytics

Tableau

SQL

Snowflake

Customer intelligence

Stakeholder management

Data quality monitoring

Education

Tools

Snowflake

Job description

Role: Senior CRM Data Analyst / Customer Intelligence Analyst (Salesforce Consultant)

Experience: 8+ Years
Engagement Type: Contract
Duration: 6+ Months
Location: Remote
Work Timings: 1:00 PM 10:00 PM IST

Job Summary

We are looking for an experienced Senior CRM Data Analyst / Customer Intelligence Analyst with strong expertise in Salesforce Data Cloud (D360), Salesforce Marketing Cloud (SFMC), Adobe Analytics, Tableau, SQL, and Snowflake. The candidate will drive customer data insights, data quality monitoring, CRM performance analysis, and customer intelligence initiatives across EMEA.

The role requires close collaboration with CRM, Marketing, E-commerce, Product, and Data Engineering teams to ensure customer data accuracy, improve audience segmentation, measure campaign effectiveness, and deliver actionable business insights.

Key Responsibilities

• Salesforce Data Cloud (D360): Monitor and validate data quality, identity resolution, customer attributes, audience segmentation, and unified customer profiles.
• Investigate discrepancies in customer counts, audience composition, profile unification, and reporting; coordinate with Engineering, Data, and Product teams to resolve issues.
• CRM & Customer Analytics: Analyse customer behaviour, lifecycle, engagement, retention, purchase patterns, and customer value to identify business opportunities.
• Evaluate CRM campaign and customer journey performance, including segmentation effectiveness, engagement, and conversion trends.
• Adobe Analytics: Analyse website and digital customer behaviour, identify conversion improvement opportunities, and connect digital interactions with CRM engagement and revenue outcomes.
• Reporting & Visualisation: Develop, maintain, and optimise Tableau dashboards and automated reports for CRM, Marketing, Product, and E-commerce stakeholders.
• Data Analysis: Write complex SQL queries to analyse customer data, validate datasets, investigate data discrepancies, and generate actionable insights from Snowflake and other data warehouses.
• Stakeholder Management: Collaborate with CRM, E-commerce, Digital, Product, Commercial, and Data Engineering teams to translate technical findings into business-friendly recommendations.
• Ensure consistency, reliability, and accuracy of customer data and reporting across platforms.
• Present insights through data-driven storytelling to support business decisions and improve customer experience.

Mandatory Skills

• Salesforce Data Cloud (D360)
• Salesforce Marketing Cloud (SFMC)
• Adobe Analytics
• Tableau
• Strong SQL
• Snowflake or other cloud data warehouse experience
• Customer intelligence, CRM analytics, and data quality monitoring
• Stakeholder management and analytical problem-solving skills

Candidate Profile

• 8+ years of relevant experience in CRM analytics, customer intelligence, marketing analytics, or data analysis.
• Hands-on experience with Salesforce Data Cloud and Salesforce Marketing Cloud.
• Strong understanding of customer data models, identity resolution, profile unification, audience segmentation, and data quality validation.
• Experience analysing digital customer journeys, marketing campaign performance, and customer engagement metrics.
• Ability to build insightful dashboards and communicate complex data findings to business stakeholders.
• Comfortable working with cross-functional teams across EMEA and the specified shift timings.