Senior Creator Marketing & Community Lead

Abercrombie & Fitch Co.; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Incentive bonus

Medical, dental & vision

Paid parental leave

Headspace access

Work from anywhere

Job summary

Abercrombie & Fitch Co. in Columbus, OH is seeking a Senior Specialist for Creator Marketing (HCo) to lead the Style Hub ambassador program, turning passionate customers into creators, affiliates, and brand advocates who drive authentic influence and cultural relevance for the brand.

You will partner with Brand Marketing, Social Media, Creative, PR, Affiliate, and Loyalty teams to develop activations, recruit emerging creators, manage experiences and campaigns, and measure impact with

Qualifications

• Bachelor’s degree in Marketing, Advertising or related field or relevant experience.
• 5+ years of experience in creator advocacy marketing, preferably for large lifestyle / fashion brands.
• 3+ years of experience with program development/management, with creator community or ambassador programs preferred.
• Experience managing an external agency vendor/partner preferred.

Responsibilities

• Own the Hollister Style Hub program and lead the day-to-day management and long-term evolution of the Hollister Style Hub creator ambassador program.
• Develop strategies to recruit, engage, retain, and activate creator ambassadors across key customer segments and markets.
• Drive membership growth while maintaining a highly engaged and authentic creator community.
• Establish annual and seasonal program roadmaps aligned to brand priorities and key business moments.
• Responsible for creator community & relationship management
• Serve as the primary lead point of contact for Style Hub members, fostering strong relationships and a sense of belonging within the community.
• Create meaningful experiences that strengthen brand affinity and encourage ongoing advocacy.
• Identify and nurture high-potential creators, helping them grow into long-term Hollister ambassadors.
• Develop tiered recognition, rewards, and incentive programs that increase participation, retention, and advocacy.
• Responsible for content & campaign activation by activating Style Hub members in support of key brand campaigns, product launches, and cultural moments.
• Develop briefs, challenges, content opportunities, and creator activations that inspire authentic storytelling.
• Partner with Social Media, Creative, PR, Paid Affiliate, and Brand Marketing teams to ensure Style Hub creators are incorporated into integrated marketing plans.
• Source creator-generated content that can be leveraged across Hollister-owned channels.
• Responsible for developing advocacy, referral & affiliate growth strategy
• Drive creator participation in affiliate and referral programs.
• Identify opportunities to increase creator-driven traffic, engagement, customer acquisition, and revenue contribution.
• Develop strategies that encourage creators to become advocates both online and within their local communities and campuses.
• Partner with affiliate teams to optimize creator storefront participation and commission-based opportunities.
• Lead the planning and execution of creator-focused experiences, events, brand trips, and exclusive access opportunities.
• Integrate Style Hub creators into tentpole activations, campus initiatives, and experiential programs.
• Create opportunities for creators to connect with each other and deepen relationships with the brand.
• Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines.
• Responsible for executing legal contracts with agencies & vendors

Skills

Creator marketing

Community building

Project management

Strategic planning

Cross-functional

Data analysis

Influencer relations

Education

Bachelor’s degree in Marketing

Job description

Abercrombie & Fitch Co. in Columbus, OH is seeking a Senior Specialist for Creator Marketing (HCo) to lead the Style Hub ambassador program, turning passionate customers into creators, affiliates, and brand advocates who drive authentic influence and cultural relevance for the brand.

You will partner with Brand Marketing, Social Media, Creative, PR, Affiliate, and Loyalty teams to develop activations, recruit emerging creators, manage experiences and campaigns, and measure impact with