Sr. Specialist, Influencer Marketing - AF

Abercrombie & Fitch Co.

Columbus (OH)

On-site

USD 70,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Incentive bonus program

401(K) savings plan with company match

Medical, dental and vision insurance

Life and disability insurance

Job summary

Abercrombie & Fitch Co. is looking for a Senior Specialist in Influencer Marketing at their Global Home Office in Columbus, Ohio. The successful candidate will lead influencer marketing programs, manage relationships with creators, and ensure cohesive integration into broader marketing strategies. Candidates should have a Bachelor’s degree in Marketing and 5+ years of relevant experience in influencer marketing, along with strong project management skills. The position offers an inclusive culture with various benefits.

Qualifications

5+ years of experience in influencer marketing, preferably for large lifestyle/fashion brands.
3+ years of experience with program development/management.
Proven ability to analyze data to build a comprehensive story about performance.

Responsibilities

Manage programs for influencer-related marketing.
Collaborate with cross-functional partners and agencies.
Drive clear program performance goals and own reporting.

Skills

5+ years of experience in influencer marketing

Strong project management skills

High level of critical thinking ability

Strong relationship development skills

Education

Bachelor’s degree in Marketing or related field

Job description

The Senior Specialist, Influencer Marketing will play a key role in driving all influencer‑related marketing programs. This individual will work closely with cross‑functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Influencers, VIPs) to lead programs that ladder up to our global marketing strategy and goals. The role will be responsible for project management, strategy and optimization, managing product sampling and event coordination support, growing our roster of tried‑and‑true brand advocates, and more.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?

Program Management and Strategic Ownership

Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy.
Lead seasonal brainstorm and planning sessions to integrate creator activations into the overarching marketing campaigns; maintain open communication throughout execution to ensure cohesion with other brand tactics.
Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining a promotion calendar, product seeding, and campaign performance reporting.
Manage casting, campaign briefs, product seeding, travel logistics, and campaign performance for all Brand Strategy ideated events including single‑event attendance, campaign photoshoots, and multi‑day influencer trips.
Manage strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights, and community engagement; oversee Associate Specialist role dedicated to the execution of this program.
Lead reviews and approvals of influencer content ensuring deliverables are brand‑right and adhere to FTC guidelines.
Source new and nurture existing relationships to create symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion, inclusive of vetting and risk management.
Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority product.
Negotiate contracts with creators, talent agencies, and new vendors.

Cross Functional Partnership

Actively manage external vendors/agencies on strategy, briefing, tactics, execution, optimizations, etc.
Collaborate with internal creative teams on casting and creator projection when appropriate/necessary.
Liaison with our brand strategy and affiliate teams to strategically plan creator content calendars and briefs.
Partner with other channel owners (PR, social, paid media, e‑comm, etc.) to maximize the exposure of influencer content.
Integrate program plans and deliverables into existing cross‑functional processes.
Actively participate in cross‑functional marketing planning processes for total team visibility and leadership buy‑in.

Insights & Reporting

Drive clear program performance goals and fully own reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal.
Share status and insights with Senior Influencer Manager, Marketing Leadership, and cross‑functional parties.
Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager.
Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brand stays at the forefront of influencer marketing.

What Do You Need To Bring?

Bachelor’s degree in Marketing, Advertising or related field or relevant experience.
5+ years of experience in influencer marketing, preferably for large lifestyle / fashion brands.
3+ years of experience with program development/management, with influencer or ambassador programs preferred.
Experience managing an external agency vendor/partner preferred.
Some existing relationships with relevant influencers expected.
High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities.
Proven ability to analyze abstract data to build a comprehensive story about product or content performance.
Very strong project management skills (including timeline development/management, budget).
Collaborative team player, able to rally cross‑functional team members to work effectively and efficiently together.
Strong relationship development/management and written/verbal communication skills.
High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e‑comm, direct, CRM, PR, activation/events, in‑store, etc.).
Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends).
Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C‑level).

Our Company

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e‑commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

Benefits & Perks