Senior Creator Engagement Marketing Lead

Amazon; Seattle (WA); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Paid time off

Parental leave

Job summary

Amazon in Seattle is seeking a Sr. PMM, Engagement Marketing Lead for Creators to shape the overall strategy to engage and educate creators across channels. You will partner with product, analytics, and engineering teams to personalize communications and drive lifecycle marketing at scale, including seasonal moments and major events like Prime Day.

You will own the long-term vision for creator engagement, prototype new ideas with partners, and lead senior‑level reviews and updates across the org.

Qualifications

• 6+ years of marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau
• Experience building and scaling cross-functional marketing programs
• Bachelor's degree
• Experience with marketing tools including email, web analytics, CRM, and marketing automation
• Experience in customer lifecycle marketing or partner marketing management

Responsibilities

• Own and develop new strategies for communicating with creators, including lifecycle marketing strategies to attract and retain creators
• Build long‑term vision for the creators engagement marketing channel, including prototyping new ideas and working with our social media app partners to unlock new channels to reach creators where they are
• Lead the creator marketing strategy for key retail moments of the year, including high velocity events such as Prime Day
• Partner with Outbound marketing team and ensure Creators channel receives priority access to new feature launches
• Work closely with product and advocate for tech improvements on roadmaps
• Develop and lead senior‑level doc reviews
• Input into senior leader‑level documents including regular progress updates, quarterly business reviews, annual planning documents, and more.

Skills

Marketing strategy

Data-driven decision making

Cross-functional collaboration

Lifecycle marketing

Personalization

Education

Bachelor's degree

Tools

Excel

Tableau

CRM platforms

Job description

Amazon in Seattle is seeking a Sr. PMM, Engagement Marketing Lead for Creators to shape the overall strategy to engage and educate creators across channels. You will partner with product, analytics, and engineering teams to personalize communications and drive lifecycle marketing at scale, including seasonal moments and major events like Prime Day.

You will own the long-term vision for creator engagement, prototype new ideas with partners, and lead senior‑level reviews and updates across the org.