Senior Creative Strategy Analyst - Grapevine

New Engen; New York (NY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

401k - Employer match

HSA - Employer contributes

Flexible Vacation & PTO plan

Paid Maternity / Paternity

Paid Holidays

Laid back office environment

Fun company events & off-sites

Job summary

New Engen in New York is seeking a creative strategist to lead the development and execution of innovative content strategies across paid media channels. This role requires 2-5 years of experience in performance-driven content, especially in the DTC space.

The ideal candidate will thrive in a collaborative environment, utilizing tools like Figma and Adobe Premiere, while focusing on delivering measurable performance. Enjoy a flexible vacation policy and a positive office culture.

Qualifications

• 2-5 years of experience in creative strategy or content for DTC/ecommerce.
• Experience with visual advertising concepts including video.
• Excellent communication skills in both written and visual forms.

Responsibilities

• Lead development of creative and content strategies for campaigns.
• Generate new campaign ideas based on market research.
• Analyze campaign performance metrics to optimize results.

Skills

Creative strategy

Performance-driven content

Project management

Collaboration

Communication

Tools

Figma

Canva

CapCut

Adobe Premiere

Asana

Monday

Job description

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Grapevine is New Engen’s scalable solution that helps brands license high-performing third-party creator content quickly and easily. We use our network of 800+ creators to deliver ready-to-run content to leading DTC brands for their social ad campaigns.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

WHAT YOU’LL DO

Lead the development of creative and content strategies that drive measurable performance across paid media channels such as Meta, TikTok, and YouTube. Translate brand goals and market insights into compelling campaign concepts designed to resonate with audiences and improve key performance metrics.

Own Creative Ideation and Concept Development

Generate new campaign ideas and creative concepts grounded in market research, content analysis, and consumer trends. Continuously identify opportunities to test new formats, messaging angles, and storytelling approaches that strengthen campaign performance across a portfolio of consumer brands.

Build Clear, Actionable Creative Briefs

Concept and write detailed briefs that guide creators, designers, and writers in producing high-quality visual and written content. Own the development of scripts, hooks, shot lists, and messaging frameworks that align with brand guidelines while maintaining an authentic and engaging voice.

Guide Creative Production and Post-Production

Collaborate with internal teams to ensure creative concepts are executed effectively from production through final delivery. Provide visual direction, storyboard guidance, and post-production briefs that help shape compelling video and static ad creatives.

Optimize Creative Through Performance Insights

Analyze campaign performance metrics such as CPA, ROAS, CTR, and CVR to understand what resonates with audiences. Use these insights to recommend new creative iterations, refine messaging, and optimize advertorial landing pages to improve campaign results.

Collaborate Across Teams to Drive Results

Work closely with Brand Success, design, and cross‑functional partners to align creative direction with campaign goals. Contribute ideas, insights, and feedback that help teams deliver cohesive, high-performing marketing campaigns.

WHAT YOU’LL NEED

• 2-5 years of experience in creative strategy or performance-driven content within the DTC or ecommerce space.
• Experience developing visual advertising concepts, including video and static content, with familiarity in elements like hooks, storyboarding, and calls‑to‑action that drive engagement and performance.
• Hands‑on experience with creative tools such as Figma or Canva, and video editing platforms like CapCut or Adobe Premiere.
• Comfort working within project management platforms (such as Asana or Monday) to track deliverables, timelines, and creative workflows.
• Strong understanding of digital marketing and consumer trends, with curiosity about how content, technology, and platform dynamics shape brand growth.
• An entrepreneurial, builder mindset, with enthusiasm for testing ideas, iterating on creative concepts, and working in fast‑moving environments where experimentation is encouraged.
• Excellent organization and project management skills, with the ability to manage multiple projects and deadlines while maintaining strong attention to detail.
• Clear and compelling communication skills, both written and visual, with the ability to distill complex ideas into simple, engaging creative direction.
• A highly collaborative approach, with the ability to build strong relationships across teams and contribute positively to a fast‑paced, creative environment.
• A positive, curious attitude, bringing energy, creativity, and a sense of fun while maintaining a high standard for the work.
• Grapevine currently hires full‑time employees in New York to work out of our Union Square office (4 days a week in person).

SOME OF OUR PERKS

• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Laid back office environment
• The coolest team ;)
• Fun company events & off‑sites

Salary Range: $70,000 - $90,000

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

Let’s Build What’s Next Together - If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.