Senior Creative Strategist, Growth Marketing

Vagaro; Pleasanton (CA); On-site; USD 135,000 - 156,000; Full time

Benefits offered by this job

Performance bonuses

Generous PTO

Healthcare benefits

TicketsAtWork discounts

DoorDash DashPass

Job summary

Vagaro is seeking a Sr. Creative Strategist to own creative strategy and experimentation across growth marketing channels. This cross-functional role combines performance data, creative direction, and conversion strategy to elevate paid search and paid social work.

The role emphasizes strategic briefs, testing infrastructure, and a CRO-focused landing page mindset. The position is onsite in Pleasanton, CA, with a base salary range of $135,000–$156,000 and an annual bonus of up to 10%.

Qualifications

• 5+ years of experience in creative strategy for performance or growth marketing.
• Ability to develop creative briefs and testing frameworks that drive measurable improvements in paid campaigns.
• Strong data fluency and ability to translate performance signals into strategic direction.
• Deep familiarity with platform-specific creative best practices across Meta, TikTok, YouTube, and Google.
• Working knowledge of CRO principles and landing page strategy, shaping the page experience by traffic source and intent.
• Excellent communicator who can present findings and recommendations clearly to teams and stakeholders.
• Bias for systems and processes to make the team smarter over time.
• Experience in SaaS, marketplace, or B2B2C environments is a plus.

Responsibilities

• Develop insight-driven briefs for the creative team with clear direction on concept, message, format, audience, and channel.
• Own creative strategy across paid channels and ensure assets align with performance goals.
• Collaborate with channel leads to identify performance gaps and translate into testable hypotheses.
• Synthesize trends and best practices to continually sharpen the creative approach.
• Bridge performance data and creative execution to guide production and results.
• Build and maintain a structured creative testing roadmap and define success metrics.
• Document learnings and ensure tests are cleanly set up and consistently applied across campaigns.
• Present strategies, results, and recommendations to leadership and stakeholders.

Skills

Creative strategy

Performance marketing

Data fluency

Test design

Cross-functional

Tools

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Job description

Why Vagaro?

At Vagaro, we believe in fostering a collaborative and inclusive work environment where every team member can thrive. Our culture is built on innovation, continuous learning, and a passion for making a positive impact. We support our employees' growth and vision for themselves, offering opportunities for professional development and career advancement. Join us and be part of a team that values creativity, teamwork, and a commitment to excellence. Plus, we know how to have fun while getting the job done!

What you'll Be Doing

We're looking for a Sr. Creative Strategist to own creative strategy and experimentation across our growth marketing channels. This is a high-impact, cross-functional role that sits at the intersection of performance data, creative direction, and conversion strategy.

Our paid search and paid social channels are growing, and we have a talented creative team ready to execute - what we're missing is the strategic layer in between: someone who can look at what the data is telling us, turn it into sharp creative briefs and hypotheses, and build a testing infrastructure that makes us smarter over time. You'll also bring a CRO lens to how we think about the landing page experience - not building or editing pages, but ensuring our strategy from ad impression to conversion is intentional and informed by where traffic is coming from.

This is a partner role. You'll work closely with our paid channel leads and creative team to elevate the quality and effectiveness of everything we put in market.

*This role is based onsite in Pleasanton, CA Monday through Friday*

Compensation

• Base Annual Salary: $135,000 - $156,000
• Annual Bonus: Up to 10%

Creative Strategy & Briefing

• Develop insight-driven creative briefs that give our creative team clear direction on concept, message, format, audience, and channel - so they can execute without ambiguity
• Own the creative strategy across paid channels (Meta, TikTok, YouTube, Google, etc.), ensuring every asset has a clear rationale tied to performance goals
• Partner closely with paid search and paid social channel leads to understand performance gaps and translate them into testable creative hypotheses
• Synthesize competitive creative trends, platform-specific best practices, and audience signals to continuously sharpen our creative approach
• Serve as the connective tissue between performance data and creative execution - bridging what the numbers say and what gets made

Experimentation & Testing

• Partner with paid channel leads to build and maintain a structured creative testing roadmap - prioritizing hypotheses, defining success metrics, and translating results into learnings the team can act on
• Design experiments across ad creative variables (copy, hook, format, visual, CTA) with clear A/B or multivariate structures
• Own the creative learnings repository - documenting what works, what doesn't, and why - so institutional knowledge compounds over time
• Collaborate with channel managers to ensure tests are set up cleanly, measured correctly, and applied consistently across campaigns

Landing Page Strategy (CRO)

• Develop LP testing recommendations based on traffic source, audience intent, and funnel stage - without owning page creation or editing
• Identify message-match gaps between ad creative and landing page experience, and surface prioritized CRO opportunities to the right stakeholders
• Apply CRO principles to how we think about the full journey from ad click to conversion, ensuring our strategy accounts for where users are coming from and what they expect to find

Cross-Functional Partnership

• Act as a strategic partner to paid channel managers and the creative team - aligning on priorities, sharing learnings, and moving work forward efficiently
• Present creative strategies, test results, and recommendations clearly to marketing leadership and cross-functional stakeholders
• Contribute to a culture of experimentation and continuous improvement across growth marketing

What you Bring

• 5+ years of experience in creative strategy for performance or growth marketing, with hands-on experience across paid social and/or paid search
• Proven ability to develop creative briefs and testing frameworks that drive measurable improvements in paid campaign performance
• Strong data fluency - you're comfortable pulling from creative analytics tools and translating performance signals into strategic direction on your own
• Deep familiarity with platform-specific creative best practices across Meta, TikTok, YouTube, and/or Google
• Working knowledge of CRO principles and landing page strategy - you understand how traffic source and audience intent should shape the page experience, even if you're not the one building it
• Excellent communicator who can present findings and recommendations clearly to creative teams and non-marketing stakeholders alike
• A bias for systems and structure - you build processes that make the team smarter over time, not just solve for the immediate problem
• Comfortable operating in a cross-functional environment where influence without direct authority is the norm
• Experience in SaaS, marketplace, or B2B2C environments is a plus

Why You’ll Love Working Here

• Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
• Generous PTO: 15 accrued days, plus 10 company holidays annually.
• Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family.
• Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork.
• Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments.
• Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription.
• Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account.
• Financial Security: 401k program with 4% matching and optional life/supplemental insurance.
• Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized!

Equal Opportunity Employer

Vagaro is proud to be an Equal Employment Opportunity and affirmative action employer. We foster an inclusive environment where individuals are evaluated without discrimination based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity, veteran status, or any other characteristics protected by law.

Vagaro is an E-Verify employer. Learn more at www.e-verify.gov