Senior Creative Director, Brand Experience

PNC; Washington; On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Competitive benefits

401(k) with match

Stock purchase plan

Paid time off

Job summary

PNC is seeking an experienced Creative Services Lead Sr., Brand Marketing (Associate Creative Director) to drive the design vision for PNC’s branch environment and customer experience ecosystem. You will lead creative across branch merchandising, environmental graphics, retail experience, and digital branch initiatives to strengthen engagement and support growth.

The role requires an agency-caliber mindset, strong storytelling, and the ability to balance bold ideas with brand, compliance, and

Qualifications

• 8+ years of industry experience in marketing/creative leadership.
• Bachelor's degree in a relevant field.
• Agency-caliber mindset with strong storytelling and design sensibility.

Responsibilities

• Lead branch merchandising and environmental graphics strategy.
• Guide digital and in-branch experiences across marketing initiatives.
• Collaborate with cross-functional teams to align creative with brand and business goals.
• Develop AI-enabled creative capabilities and ensure responsible implementation.

Skills

Advertising

Brand Management

Communication

Design

Marketing

Marketing Communications

Online Advertising

Writing

Education

Bachelors

Job description

PNC is seeking an experienced Creative Services Lead Sr., Brand Marketing (Associate Creative Director) to drive the design vision for PNC’s branch environment and customer experience ecosystem. You will lead creative across branch merchandising, environmental graphics, retail experience, and digital branch initiatives to strengthen engagement and support growth.

The role requires an agency-caliber mindset, strong storytelling, and the ability to balance bold ideas with brand, compliance, and