Creative Services Lead Sr. Branch Environment (ACD)

PNC; Washington; On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Competitive benefits

401(k) with match

Stock purchase plan

Paid time off

Job summary

PNC is seeking an experienced Creative Services Lead Sr., Brand Marketing (Associate Creative Director) to drive the design vision for PNC’s branch environment and customer experience ecosystem. You will lead creative across branch merchandising, environmental graphics, retail experience, and digital branch initiatives to strengthen engagement and support growth.

The role requires an agency-caliber mindset, strong storytelling, and the ability to balance bold ideas with brand, compliance, and

Qualifications

• 8+ years of industry experience in marketing/creative leadership.
• Bachelor's degree in a relevant field.
• Agency-caliber mindset with strong storytelling and design sensibility.

Responsibilities

• Lead branch merchandising and environmental graphics strategy.
• Guide digital and in-branch experiences across marketing initiatives.
• Collaborate with cross-functional teams to align creative with brand and business goals.
• Develop AI-enabled creative capabilities and ensure responsible implementation.

Skills

Advertising

Brand Management

Communication

Design

Marketing

Marketing Communications

Online Advertising

Writing

Education

Bachelors

Job description

Position Overview

PNC’s Marketing organization strives to redefine what great marketing looks like and serves as an innovative growth engine for the business. Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC through a human, unbank-like tone and empathy advantage. The work we do for customers is steady, dependable, and reliable. Simply put, we aim to be boring with their finances so they can live bolder, more fulfilling lives.

PNC is seeking an experienced creative leader to serve as Creative Services Lead Sr., Brand Marketing (Associate Creative Director), leading the design vision and execution of PNC’s branch environment and customer experience ecosystem.

This role provides creative leadership across branch merchandising, environmental graphics, retail experience design, in-branch marketing, customer education, digital branch experiences, and innovation initiatives that strengthen customer engagement and support business growth. As a key leader within PNC’s in-house agency, the Associate Creative Director will guide concept development, shape cross-functional collaboration, and ensure work is strategically grounded, aligned to brand strategy, and built to perform across channels.

The ideal candidate brings an agency-caliber mindset, strong conceptual and storytelling ability and the judgment to balance bold ideas with business, brand, compliance, and operational needs.

Key Responsibilities

Branch Experience & Merchandising Leadership

• Lead high-visibility creative initiatives that strengthen PNC’s brand, reputation, and business impact.
• With PNC partners, support and provide creative guidance and design strategy for PNC’s branch merchandising ecosystem, ensuring a compelling and consistent customer experience across the network.
• Develop innovative environmental graphics, customer communication, promotional displays, educational experiences, and service touchpoints that bring the PNC brand to life.
• Establish design standards and scalable merchandising systems that support both enterprise consistency and local market relevance.
• Monitor industry trends and emerging retail experience practices to continuously evolve the branch experience.
• Present and champion creative recommendations to senior leadership and executive stakeholders.

Digital Branch Innovation

• Lead creative exploration and design direction for digital branch experiences that enhance customer engagement and self-service capabilities.
• Partner with Digital, Technology, CX, and Retail Banking teams to identify opportunities to integrate digital tools, interactive experiences, signage, content, and emerging technologies into branch environments.
• Create experience concepts that seamlessly connect physical and digital customer journeys.
• Support innovation pilots and prototype development, testing new approaches that improve customer satisfaction, efficiency, and branch performance.
• Champion a customer-centered design approach informed by behavioral insights, research, and performance data.
• Connect creative strategy to measurable business, brand, and customer outcomes.

Strategic Partnership & Enterprise Influence

• Serve as a trusted creative advisor to Retail Banking, Branch Strategy, Marketing, Technology, and Customer Experience leaders.
• Translate customer insights, branch objectives, and business strategies into impactful creative solutions.
• Influence cross-functional decisions through strong creative judgment, strategic thinking, and executive-level communication.
• Collaborate with internal teams and external partners to deliver integrated branch experiences at scale.
• Connect creative strategy to measurable business, brand, and customer outcomes.

People Leadership & Talent Development

• Demonstrate the ability to lead, mentor, and influence individuals and cross-functional teams, fostering collaboration, accountability, and high performance.

AI Innovation & Creative Transformation

• Advance AI-enabled creative capabilities across Marketing and Creative Services.
• Champion responsible adoption of Adobe Firefly and emerging technologies to improve speed-to-market, efficiency, scalability, and creative exploration.
• Establish best practices that balance innovation with brand governance, quality standards, compliance requirements, and responsible AI use.
• Help to shape future-ready workflows that support growth and operational excellence.
• Mentor creative teams on effective AI tool use while preserving strategic thinking, craft, and storytelling standards.

Creative Operations & Delivery Excellence

• Oversee creative projects from concept through execution, ensuring work meets quality, accessibility, and brand standards.
• Manage multiple priorities and workstreams within a fast-paced in-house agency environment.
• Optimize processes, workflows, and resource planning to improve delivery and team effectiveness.
• Balance creative excellence with business priorities, timelines, budgets, and operational realities.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Responsible for helping to set creative vision in collaboration with interal partners to align with strategic priorities, as well as writing original and compelling copy for marketing materials for creative executions and campaigns to ensure resonance in the messaging that will strengthen branding efforts.
• Partners with creative director to help establish creative vision to align with strategic priorities for all lines of business.
• Writes complex original, compelling copy across multiple media (print, collateral, digital, video, email) for creative execution across all lines of business.
• Drives close collaboration with graphic designers to ensure continuity of overall creative marketing materials.
• Leads collaboration with marketing specialists, proofreader and other internal partners on a regular basis to ensure understanding of scope, need and strategy.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC’s Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Advertising, Brand Management, Communication, Design, Marketing, Marketing Communications (MarCom), Online Advertising, Writing

Competencies

Accuracy and Attention to Detail, Collaborating, Copywriting and Editing, Creativity, Decision Making and Critical Thinking, Effective Communications, Managing Multiple Priorities, Marketing Function, Organizational Communications, Products and Services, Written Communications

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Language Assessments

No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $91,000.00 – $202,800.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education.

Application Window

Generally, this opening is expected to be posted for two business days from 09/01/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [e-mail]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say “Workday” for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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