Senior Creative Director — B2B Copy & Brand Strategy

Material; Los Angeles (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Material seeks a senior creative leader to guide and shape B2B brand work across the practice. You will set standards, develop frameworks, and define insight-led commercial creativity, working with the ECD to build a cohesive B2B operating model.

You will mentor a senior creative team, drive new business conversations, and ensure the work aligns with strategic business goals while maintaining a compelling, voice-driven output.

Qualifications

• 12+ years of agency, studio, or brand experience in a creative director role on B2B, B2B2C, and consumer brands
• A portfolio showing conceptual thinking, versatility, and results—not just craft
• Strong copywriting background, including campaigns you've directed and campaigns you've written yourself
• Deep B2B channel fluency: trade media, performance marketing, social, CRM, search, AI search, video, and emerging channels
• Experience developing client thought leadership, long‑form content, and executive communications
• Demonstrated ability to lead senior client relationships and grow accounts

Responsibilities

• Shape the Work: lead creative for a flagship B2B account and build Material's B2B creative practice.
• Lead the Room: influence client presentations, planning sessions, proactive ideas, and new business pitches.
• Stay Close to the Craft: shape platforms, write headlines, and protect quality rather than rescuing work.
• Drive the Business: connect creative decisions to client growth, acquisition, and retention; manage engagements and margins.

Skills

Brand strategy

Creative leadership

Copywriting

B2B marketing

Account growth

Client relationships

AI tools

Team mentorship

Tools

Google Workspace

Microsoft 365

Figma

Gemini

ChatGPT

NotebookLM

Job description

Material seeks a senior creative leader to guide and shape B2B brand work across the practice. You will set standards, develop frameworks, and define insight-led commercial creativity, working with the ECD to build a cohesive B2B operating model.

You will mentor a senior creative team, drive new business conversations, and ensure the work aligns with strategic business goals while maintaining a compelling, voice-driven output.