Senior Creative Director—Strategic B2B Copy Leader

Material; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

Material, a global insights-driven growth company, seeks a senior creative leader to steer the B2B creative program for a category-leading client in New York. You’ll translate strategy into creative systems—brand platforms, campaign architectures, and content engines—while shaping how insight-led creativity is delivered across the practice.

You’ll lead a senior team, mentor careers, and partner with the ECD to set standards, influence briefs, and win new business.

Qualifications

• Extensive leadership experience shaping B2B creative programs.
• Proven ability to translate strategy into disciplined creative systems.
• Track record of influencing briefs and client outcomes.

Responsibilities

• Lead creative for flagship B2B account and define the practice's standards.
• Translate strategy into brand platforms, architectures, and content engines.
• Set and enforce the creative operating model across the B2B practice.
• Shape client presentations, build trust, and push for bold ideas.
• Direct a senior team, mentor careers, and drive cross-functional collaboration.
• Protect client voice and ensure platform consistency across work.
• Drive business growth by linking creative decisions to client metrics.

Skills

12+ years agency/brand experience

Portfolio showcasing conceptual think

Strong copywriting background

Deep B2B channel fluency

Thought leadership development

Lead senior client relationships

Financial accountability

Comfort with AI tools

Creative direction on B2B

Tools

Google Workspace

Microsoft 365

Figma

Gemini

ChatGPT

NotebookLM

Job description

Material, a global insights-driven growth company, seeks a senior creative leader to steer the B2B creative program for a category-leading client in New York. You’ll translate strategy into creative systems—brand platforms, campaign architectures, and content engines—while shaping how insight-led creativity is delivered across the practice.

You’ll lead a senior team, mentor careers, and partner with the ECD to set standards, influence briefs, and win new business.