Senior Creative Director

Gen Digital Inc.; New York (NY); Hybrid; USD 171,000 - 209,000; Full time

Benefits offered by this job

401(k) match

Bonus

Health & Wellness: medical, dental and

Employee Stock Purchase Plan (ESPP)

Unlimited paid time off

Annual education reimbursement

Wellness Reimbursement

Commuter spending accounts

Legal assistance plans

Family support services

Exclusive employee discounts

Job summary

Gen Digital Inc. in New York, NY is seeking a senior creative leader to own direction across brand, social, and campaigns. You will manage a pod of directors, writers, and designers, driving distinctive, on-brand work with strong storytelling and strategic alignment.

You will mentor senior talent, refine processes, and collaborate with production, strategy, marketing and other stakeholders to maintain high-quality output and rapid progress through improved workflows.

Qualifications

• Minimum 12+ years in creative, art direction, copy, design, brand or integrated marketing.
• Experience leading senior creatives and multi-disciplinary teams across channels.
• Ability to translate briefs into clear creative opportunities and direction.
• Strong presentation and communication skills with executives.

Responsibilities

• Own creative direction for high-priority brand, campaign, social and product initiatives.
• Set standards for concept quality, craft, storytelling, and strategic alignment.
• Turn briefs and goals into actionable creative direction and opportunities.
• Lead and develop a pod of creatives and external partners as needed.
• Mentor senior talent and optimize workflows to raise output quality.
• Present work with confidence to senior stakeholders and cross-functional partners.

Skills

12+ years experience

Leadership of senior creatives

Cross-channel experience

Strategic & hands-on direction

Mentoring talent

Executive stakeholder communication

AI-enabled workflows knowledge

Tools

AI tools

Job description

Gen Digital Inc. (Gen Studio) is building creative that performs at a high level across priority brands, campaigns, and initiatives. In this hybrid role based in New York, NY (3 days in office), you will lead the creative direction for multi-channel work while managing a pod of senior talent, keeping quality consistent, and accelerating output through stronger processes.

What you’ll do

• Own creative direction for high-priority brand, campaign, social, product, and content initiatives
• Set the standard for concept quality, craft, storytelling, and strategic alignment
• Turn briefs and business goals into clear creative opportunities and actionable direction
• Ensure work stays distinctive, on-brand, and effective across channels and audiences
• Lead and develop a pod of creative directors, writers, designers, and external partners as needed
• Clarify roles, ownership, priorities, and expectations across the team
• Provide direct, timely, useful feedback to improve the work and grow the team
• Mentor senior talent and identify where additional support or investment is needed
• Stay close to key moments, including briefing, concept development, reviews, pitches, and major launches
• Step in as a creative lead for the most visible or strategically important assignments
• Help teams resolve complex creative problems quickly and effectively
• Present work with confidence and clarity to senior stakeholders and cross-functional partners
• Build stronger creative processes, review rhythms, and ways of working to improve quality and efficiency
• Partner with production, strategy, marketing, social, brand, and other stakeholders to keep work moving at a high level
• Shape pod resourcing so the team can focus, delegate effectively, and deliver against priorities
• Identify workflow, tooling, and AI-enabled opportunities that improve speed and creative output without lowering the bar
• Contribute to major brand moments, launches, and campaigns with outsized visibility and impact
• Support an organization structured to meet current needs and future growth
• Strengthen trust with key stakeholders through strong thinking, strong work, and strong follow-through
• Drive work that is creatively ambitious and operationally realistic

What you bring

• 12+ years of experience in creative, art direction, copy, design, brand, campaign, or integrated marketing roles
• Significant experience leading senior creatives and multidisciplinary teams
• Experience leading work across multiple channels, including brand, social, campaign, content, and launch
• Proven ability to move between strategic leadership and hands-on creative direction
• Experience building teams, mentoring talent, and improving creative workflows
• Comfort working in fast-moving environments with multiple priorities and high standards
• Strong presentation and communication skills with executive-level stakeholders
• Working knowledge of emerging creative tools and AI-enabled workflows is a strong plus
• A strong portfolio showing concept strength, craft, and range across brand and campaign work

Compensation & benefits

Base salary: USD 190,000 per year.

• 401(k) match
• Bonus
• Health & Wellness: access to medical, dental and vision insurance plans
• Employee Stock Purchase Plan (ESPP)
• Unlimited paid time off, company holidays
• Annual education reimbursement for job related courses
• Wellness Reimbursement for fitness related expenses
• Access to commuter spending accounts
• Legal assistance plans
• Family support services
• Exclusive employee discounts

What to expect next

• Your CV will be reviewed by the recruiter and hiring manager to assess role scope, impact delivered, and alignment with your experience.
• If shortlisted, you will be invited to an initial Zoom conversation to discuss your background and what’s compelling you to Gen, along with details on the interview process.

Note on compensation: Actual salaries may vary based on candidate qualifications, experience, skills, and competencies related to the role. Base salary is one component of Gen’s total compensation package.