Senior Creative Copywriter

HCA Healthcare, Inc.; Nashville (TN); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Education assistance

Wellbeing & counseling

Paid time off

Job summary

HCA Healthcare, Inc. is seeking a Senior Creative Copywriter to join the Creative Services team.

You will craft on-brand narratives and headlines for marketing campaigns across video, print, digital, and social media, collaborating with teams and leadership to deliver engaging copy that supports enterprise initiatives. You will manage ideation, timelines and reviews, ensuring timely delivery while maintaining brand standards and audience relevance.

Qualifications

• Bachelor's degree required.
• 5 years of experience in a similar role in advertising, creative studio, agency, or in-house team.
• Strong writing and copywriting across multiple platforms.

Responsibilities

• Develop on-brand narratives for campaigns across video, print, digital and social.
• Create themes, headlines and supporting copy for integrated marketing campaigns.
• Write concepts and treatments for multimedia projects and campaigns.
• Present and champion ideas to leadership and partners.
• Track copy through production and maintain clear communication with teams and stakeholders.

Skills

Creative writing

Copywriting

Storytelling

Communication

Project management

Collaboration

Education

Bachelor's Degree

Job description

Do you have the career opportunities as a Senior Creative Copywriter you want with your current employer? We have an exciting opportunity for you to join HCA Healthcare which is part of the nation's leading provider of healthcare services, HCA Healthcare.

Job Summary And Qualifications

The Sr. Creative Copywriter will be an integral part of the Creative Services team providing expertise and support in all phases of copywriting for marketing campaigns and creative assets, including ideation for campaigns including the creation of themes, headlines and supporting copy for video, radio, flyers, posters, digital screens, social graphics, mailers, digital banners, and more. Reporting to the Director of Creative Strategy, the Sr. Creative Copywriter will collaborate across all disciplines within the Creative Services team, peer departments and vendors to develop and execute engaging, best-in-class copy to support enterprise and departmental strategic initiatives. This role will also be responsible for tracking projects through the production process, ensuring clear communication between themselves and other team members, stakeholders, clients and leadership.

Key Responsibilities

Creative Writing

• Concept and develop innovative, on-brand, and strategically aligned narratives.
• Create themes, headlines, messaging frameworks, and supporting copy for integrated marketing campaigns.
• Write and develop concepts and treatments for video, print, digital, and multimedia projects.
• Present and champion creative ideas to creative teams, marketing partners, and executive leadership.

Creative Vision

• Bring a passion for storytelling and creative thinking across a variety of mediums.
• Develop and deliver compelling copy solutions that connect with diverse audiences and support business objectives.

Communication

• Communicate effectively with stakeholders across varying levels and functions.
• Adapt communication style to meet the needs of projects and audiences.
• Collaborate with creative, marketing, and production teams throughout project development.
• Ability to communicate creative and technical needs within video production environments is a plus.

Project & Process Management

• Support all phases of copy development, including ideation, production timelines, reviews, approvals, and final delivery.
• Track projects and maintain accurate project plans within the team's portfolio management platform.
• Ensure clear and concise communication among internal teams, clients, and stakeholders.
• Monitor processes to ensure timely and accurate completion of deliverables.

Collaboration & Teamwork

• Partner effectively with colleagues across Marketing & Corporate Affairs, Marketing Services Organization, Creative Services, clients, and other stakeholders.
• Contribute as both a leader and collaborative team member.
• Foster a positive, solutions-oriented approach to creative development.

Strategic Thinking & Decision Making

• Anticipate project needs and proactively identify opportunities for improvement.
• Apply strong judgment to messaging, copy quality, brand standards, tone, clarity, and audience relevance.
• Maintain a critical eye for creative excellence and consistency across all deliverables.

Qualifications

• Bachelor's Degree Required
• 5 years of experience in a similar role within and advertising agency, creative studio, production company, in-house marketing team or similar experience required
• Strong creative writing and copywriting abilities across multiple platforms and media.
• Experience developing concepts, campaigns, and messaging for marketing initiatives.
• Exceptional storytelling, editing, and communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively across cross-functional teams and stakeholder groups.

Benefits

HCA Healthcare, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
• Wellbeing support, including free counseling and referral services
• Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
• Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling
• Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing
• Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts

Learn More About Employee Benefits

Note: Eligibility for benefits may vary by location.

"Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr.

HCA Healthcare Co-Founder

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.