Senior Copywriter — Strategy-Driven Campaign Lead

WebstaurantStore; Lititz (Lancaster County); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical

Vision

Dental

PTO

Paid Maternity Leave

Job summary

WebstaurantStore is hiring a Senior Copywriter to elevate our content strategy and writing across digital and print campaigns. You will shape messaging, work with design teams, and lead high-volume creative efforts for multiple brands including The Restaurant Store and Clark National Accounts.

You will develop brand guides, briefs, and training modules while collaborating with product design, video, paid media, and marketing automation to execute integrated campaigns at pace.

Qualifications

• 5+ years of professional experience in advertising, marketing, or direct response copy.
• Agency experience preferred.
• Experience developing campaigns from content strategy and creative ideation through execution.
• Portfolio of writing samples is required and will be reviewed before an interview is scheduled.
• Experience using project management systems like Asana and working with AI tools to augment the writing process.

Responsibilities

• Write customer-facing copy for a range of digital & print marketing tactics, including emails, landing pages, paid social, direct mail, flyers, signage, apps, and ads
• Develop strategic internal deliverables like brand guides, messaging platforms, and training modules
• Own and write for large, cross-channel campaigns as well as routine monthly deliverables for various company divisions
• Collaborate with Product Design, Graphic Design, Video, Paid Media, Marketing Automation, and other teams to ideate and execute integrated campaigns at a fast pace
• Identify missing reference material and proactively speak up or ask questions to eliminate gaps
• Shape content and messaging strategy, contributing high-level campaign ideas rather than working from a brief alone
• Advocate for your creative perspective, evaluating feedback against project goals and making recommendations
• Participate in subject line and other on-page testing, reviewing results and adjusting content approaches as appropriate
• Self-edit and proofread work for accuracy, brand voice, and grammar before it moves to review
• Work with stakeholders across multiple departments, translating feedback and business goals into clear, on-brand copy
• Maintain consistent voice and tone within campaigns with the ability to adapt across divisions
• Offer suggestions for how to improve processes, tools, and workflows

Skills

Copywriting

Content strategy

Campaign ideation

Project management

Editing

Team collaboration

Portfolio review

Tools

Asana

AI tools

Job description

WebstaurantStore is hiring a Senior Copywriter to elevate our content strategy and writing across digital and print campaigns. You will shape messaging, work with design teams, and lead high-volume creative efforts for multiple brands including The Restaurant Store and Clark National Accounts.

You will develop brand guides, briefs, and training modules while collaborating with product design, video, paid media, and marketing automation to execute integrated campaigns at pace.