Senior Copywriter - Remote

Reedsy; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Reedsy is seeking a talented copywriter to craft world-beating copy that converts traffic into knowledgeably engaged users of our products. You will develop a consistent brand voice across channels and own brand guidelines.

You’ll collaborate with writers, designers and YouTubers to produce landing pages, emails, newsletters and social content, while refining messaging through data-driven insights.

Qualifications

• Analytical and highly creative individual.
• Experience creating conversion copy for large-scale campaigns at a fast-growth startup.
• A varied portfolio of copy, from short form to long form.
• Ability to write with range, from playful campaign headlines to technical writing concepts.
• Proven experience shaping brand guidelines and tone of voice.
• Familiarity with the publishing industry and writing craft concepts.
• Experience with email marketing, conversion optimization and A/B testing.
• Familiarity with Google Analytics and other analytics tools.
• Native-level English speaker.

Responsibilities

• Develop a consistent tone of voice for Reedsy across multiple channels.
• Own and evolve our brand guidelines.
• Help onboard writers to ensure consistency across every channel.
• Write copy for our landing pages, lead magnets, email campaigns, newsletters and social media posts.
• Come up with new creative ideas to convert our traffic.
• Review copy performance (open rates, click-through, conversions) and use those learnings to sharpen future work.
• Work closely with a team of content creators on ad and modal copy, graphic assets, storyboards and video scripts; and
• Bring a high standard to your own copy and honest, useful feedback to everyone else’s.

Skills

Brand voice

Conversion copy

Copywriting portfolio

A/B testing

Email marketing

Analytics

English fluency

Storytelling

Tools

Google Analytics

Job description

About Reedsy

We’re here to give authors the tools and resources they need to create beautiful books. Our marketplace gathers the industry’s best publishing professionals — the likes of Neil Gaiman’s editor, Nora Roberts’ book marketer, and GRRM’s cover designer.

We’ve grown to a community of 5,000,000 authors, and transformed the way people write and publish their book. Want to hop on board and help us get to our next destination? Cool, keep reading!

Responsibilities

Your role is to develop new concepts and craft world-beating copy that convert traffic into eager and knowledgeable users of our products. You will:

• Develop a consistent tone of voice for Reedsy across multiple channels;
• Own and evolve our brand guidelines;
• Help onboard writers to ensure consistency across every channel;
• Write copy for our landing pages, lead magnets, email campaigns, newsletters and social media posts;
• Come up with new creative ideas to convert our traffic;
• Review copy performance (open rates, click-through, conversions) and use those learnings to sharpen future work;
• Work closely with a team of content creators (writers, illustrators, animators, and YouTubers) on ad and modal copy, graphic assets, storyboards and video scripts; and
• Bring a high standard to your own copy and honest, useful feedback to everyone else’s.

Person Specification

• Both a very analytical and highly creative individual;
• Experience creating conversion copy for large-scale campaigns at a fast-growth startup;
• A varied portfolio of copy, from short form to long form;
• Ability to write with range, from playful campaign headlines to technical writing concepts;
• Proven experience shaping brand guidelines and tone of voice;
• Familiarity with the publishing industry and writing craft concepts;
• Experience with email marketing, conversion optimization and A/B testing;
• Familiarity with Google Analytics and other analytics tools; and
• Native-level English speaker.

Bonus Points

• Fluent in multiple languages. Reedsy welcomes applicants of all cultures and backgrounds;
• A good dose of ambition, a willingness to learn, and a great sense of fun;
• Your writing has been published in some shape or form.