Senior Copywriter – Luxury Product Storyteller

Jersey Digs; Summit (NJ); Hybrid; USD 65,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life/AD&D Insurance

Commuter Benefits

401(k)

Job summary

Boll & Branch in Summit, NJ is seeking a Senior Copywriter to bring our luxury product and retail storytelling to life. You will write product copy across PDPs and PLPs, shaping a brand voice that feels warm, elegant, and customer-focused.

You’ll collaborate with brand and marketing, use data to refine copy, and work in a hybrid setup in Summit with two in-person days per week and optional NYC presence.

Qualifications

• 3+ years of experience in copywriting, with a focus on product, e-commerce, or performance-driven work.
• Portfolio demonstrating creative craft and strategic thinking, showing how copy drives clarity, trust, and action.
• Strong understanding of e-commerce customer journeys and how copy influences conversion at different stages.
• Experience writing PDPs, PLPs, email, and evergreen site content across a consumer brand.
• Comfortable working with data and performance insights to inform and refine creative decisions.
• Experience in luxury, lifestyle, or home goods is a strong plus.
• Detail-oriented and highly organized: able to manage high-volume workloads without sacrificing quality or brand alignment.
• Collaborative, low-ego, and motivated by making the customer experience better.

Responsibilities

• Lead copy across PDPs, PLPs, and evergreen funnels with product details and craftsmanship translated into benefit-driven narratives.
• Research designs and positioning to bring stories to life with emotional resonance and practical clarity.
• Maintain brand voice to ensure copy feels human, warm, and on-brand across formats and channels.
• Use performance data and customer feedback to refine copy for clarity, engagement, and conversion.

Skills

Copywriting

Product copy

E-commerce copy

Brand voice

Job description

Boll & Branch in Summit, NJ is seeking a Senior Copywriter to bring our luxury product and retail storytelling to life. You will write product copy across PDPs and PLPs, shaping a brand voice that feels warm, elegant, and customer-focused.

You’ll collaborate with brand and marketing, use data to refine copy, and work in a hybrid setup in Summit with two in-person days per week and optional NYC presence.