Senior Copywriter: Lead Creative & Campaign Strategy

Hook; United States; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental

401k matching

Paid vacation

Paid holidays

Job summary

Hook is a remote-first creative content agency in the US. Senior Copywriter focuses on ideating creative concepts, developing strategic messaging frameworks, and articulating key messages within a brand voice.

You’ll lead projects from research and pitching to production and delivery, guide client conversations, collaborate with design and motion teams, and travel for shoots occasionally.

Qualifications

• 5+ years of copywriting experience working directly with clients to develop successful ad campaigns and branded assets.
• Confident writing and conceptual skills with an expertise in presenting ideas to clients.
• Experience working alongside an Art Director partner to deliver a range of approaches to any brief.
• An inspiring portfolio with a variety of work across different deliverable types (social, digital, video, integrated campaigns).
• Ability to travel for on-site support during the occasional video shoot (less than 10% of the work annually and will likely require overnight stay).

Responsibilities

• Lead conceptual development and pitching efforts by creating and directing visually inspiring concepts and content.
• Lead the creation of client approved messages and themes that succeed across mediums, formats, and campaign types.
• Establish and maintain positive relationships with relevant client contacts, becoming an expert on brand culture, products, preferences, and expectations.
• Lead client-facing conversations focused on the development of campaign messaging and assets.
• Maintain a positive relationship with Design, Motion, and Production staff, ensuring that concepts meet the requirements of all departments.
• Maintain and promote an internal awareness of industry design trends and standards, including relevant cultural and digital news.
• Facilitate creative development by providing detailed direction, feedback and constructive criticism to design and motion staff.
• Promote a positive creative culture through teamwork, and lead by example.
• The occasional on-site content shoot (may require travel between 1-2 times per year).

Skills

Copywriting

Client presentation

Concept development

Collaborative teamwork

Travel availability

Job description

Hook is a remote-first creative content agency in the US. Senior Copywriter focuses on ideating creative concepts, developing strategic messaging frameworks, and articulating key messages within a brand voice.

You’ll lead projects from research and pitching to production and delivery, guide client conversations, collaborate with design and motion teams, and travel for shoots occasionally.