Senior Copywriter: Brand Messaging & SEO Strategy

Critical Mass; Indianapolis (IN); On-site; USD 80,000 - 110,000; Full time

Job summary

Omnicom seeks a passionate content marketer to join the Delta client’s brand team in Indianapolis, blending copywriting with strategic messaging. You’ll partner with product, channel, and legal teams to craft engaging, SEO-driven content that supports awareness, consideration, and sales.

You'll translate complex ideas into clear, persuasive copy, manage multiple projects to tight deadlines, and uphold brand voice across channels. A strong portfolio and 5–7 years’ experience are required.

Qualifications

• 5–7 years of content marketing or copywriting experience.
• Excellent writing, editing, and proofreading skills with brand voice and accuracy.
• Ability to work independently under tight deadlines and manage competing priorities.
• Strong research, listening, and creative thinking skills.
• Translate ideas into compelling, audience-specific messaging with con­sumer and professional focus.
• Proven ability to demonstrate brand voice and maintain consistency across channels.
• Solid portfolio of work and familiarity with SEO/digital marketing best practices.
• Experience with product content management systems and emerging technologies, including Copilot.

Responsibilities

• Collaborate with channel marketing, product management, and Delta internal teams to identify needs and goals for copy and messaging.
• Develop innovative, effective written communications aligned with strategy and guidelines.
• Support a market-driven, industry-leading brand strategy.
• Self-manage priorities, timelines and resources to ensure on-time delivery within budget.
• Edit and proofread to meet high editorial standards across outputs.
• Develop copy and messaging with an SEO-centered approach for various media and applications.
• Create comprehensive guides to ensure consistent communication across channels.
• Craft messages that highlight product advantages and establish strong brand voice.
• Oversee development of new product names and protect existing trademarks.
• Establish processes for validating product claims and securing approvals.

Skills

Content marketing

Copywriting

Editing

SEO knowledge

Brand voice

Research skills

Independent work

Attention to detail

Portfolio development

Tools

Copilot

CMS platforms

Microsoft Office

Job description

Omnicom seeks a passionate content marketer to join the Delta client’s brand team in Indianapolis, blending copywriting with strategic messaging. You’ll partner with product, channel, and legal teams to craft engaging, SEO-driven content that supports awareness, consideration, and sales.

You'll translate complex ideas into clear, persuasive copy, manage multiple projects to tight deadlines, and uphold brand voice across channels. A strong portfolio and 5–7 years’ experience are required.