Senior Copywriter - Brand Campaigns

Walmart; Los Angeles (CA); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

Health benefits

401(k) and stock purchase

Paid time off (PTO, including sick,Par

Education benefits (Live Better U)

Job summary

Walmart Creative in Los Angeles seeks a Senior Copywriter to concept and craft big ideas that move people and strengthen the brand across TV, online video, social and OOH. You’ll bring a clear, compelling voice to campaigns and collaborate with art directors, producers and editors to bring ideas to life.

The ideal candidate has advertising and brand storytelling experience, with a track record pitching and executing 360 campaigns.

Qualifications

• Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field with copywriting experience.
• High proficiency in writing for multiple channels and adapting voice to brand guidelines.

Responsibilities

• Concept, write and refine ideas for 360 campaigns across TV, online video, social, digital and OOH.
• Collaborate with art directors, designers, editors and producers to bring ideas to life across formats.
• Sell ideas internally and align stakeholders with creative that drives results.
• Guide work from concept through final delivery, polishing scripts and copy for clarity and rhythm.
• Collaborate in post‑production to refine dialogue and flow to realize the creative vision.
• Confidently pitch and champion concepts to secure buy‑in from teams.

Skills

Copywriting

Brand storytelling

Campaign development

Pitching concepts

Project management

Education

Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field

Job description

Position Summary...

Role summary: We’re seeking a self-starting, experienced Senior Copywriter to concept and craft big ideas that break through, creating stories that move people and strengthen the brand across every channel. From TV and online video to display, social and OOH, you’ll bring a clear, compelling voice to every campaign you touch. The ideal candidate has a strong background in advertising, brand storytelling and campaign development, with experience pitching and executing 360 ideas across every channel. You know how to turn insights into emotionally resonant work, writing scripts, stories and captions that feel human, memorable and true to the brand.

About the team: Walmart Creative is the in‑house creative agency for Walmart. Our team develops breakthrough and distinctive brand design systems and creative that meet customer needs and drive business objectives while keeping our brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all. We value talent, innovation, curiosity, collaboration, culture, insights, and results and we are committed to helping all people save money and live better.

What you’ll do

• Concept, write and refine ideas for 360 campaigns that break through (from TV and online video to social, digital and OOH)
• Collaborate closely with art directors, designers, editors and producers to bring ideas to life across every format
• Sell ideas internally, inspiring partners and stakeholders with creative that drives results
• Guide the work from concept through final delivery, crafting, rewriting and polishing scripts and copy for clarity, rhythm and impact
• Collaborate in post‑production to ensure the story lands—refining edits, dialogue and flow to bring the creative vision to life
• Confidently pitch and champion concepts—building alignment across teams and helping partners see the power of the idea

What you’ll bring

• Proven expertise in copywriting with the ability to craft clear, engaging, and brand‑consistent content across multiple channels
• Collaborative mindset and ability to partner seamlessly with art directors, strategists, producers, editors, and marketing leads
• Big‑thinking, sharp storytelling, and executional craft across scripts, campaigns and high‑impact video and paid media
• Demonstrated skills in managing multiple projects, prioritizing tasks, and meeting deadlines in a fast‑paced creative environment
• Strong grasp of voice, tone and brand messaging, with ability to adapt across channels
• Strong presentation, communication, and interpersonal skills
• A genuine curiosity to understand and champion our customer

At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, https://one.walmart.com/notices. Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short‑form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:

• Stock

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years’ experience in copywriting OR 4 years’ experience in copywriting.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Copywriting for online brand initiatives, Copywriting in an online creative or related digital field, Copywriting in a retail environment, Developing copy concepts in a retail or marketing environment, Working for or with creative agencies

Primary Location

5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of America. Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.