Senior Copywriter

Kinder's Premium Quality Seasonings & Sauces; Walnut Creek (CA); Hybrid; USD 130,000 - 160,000; Full time

Job summary

An established industry player is seeking a Senior Copywriter to help shape its brand voice and content strategy. This role involves crafting compelling narratives, product descriptions, and engaging marketing materials that resonate with consumers. You will collaborate with creative, marketing, and sales teams to ensure that all content aligns with the brand's values and goals. Join a dynamic team that thrives on innovation and creativity in the fast-paced food and beverage sector, where your contributions can significantly impact the brand's growth and consumer engagement.

Benefits

Medical insurance

Vision insurance

401(k)

Flexible working hours

Snacks and drinks in the office

Qualifications

• 3+ years of experience in copywriting, preferably in food or CPG.
• Strong portfolio showcasing a range of writing styles.
• Exceptional writing, editing, and proofreading skills.

Responsibilities

• Develop and maintain a consistent brand voice across channels.
• Write clear, persuasive copy for packaging and digital media.
• Collaborate with marketing teams to create engaging content.

Skills

Copywriting

Brand Messaging

Content Creation

Editing

SEO Principles

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Bachelor's degree in English

Job description

Join to apply for the Senior Copywriter role at Kinder's Premium Quality Seasonings & Sauces

3 weeks ago Be among the first 25 applicants

Join to apply for the Senior Copywriter role at Kinder's Premium Quality Seasonings & Sauces

Kinder's Premium Quality Seasonings & Sauces provided pay range

This range is provided by Kinder's Premium Quality Seasonings & Sauces. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$130,000.00/yr - $160,000.00/yr

Additional compensation types

Annual Bonus and Stock options

ABOUT US AT KINDER'S:

We are a fast-growing company working hard to bring amazing flavor solutions to consumers that are as exciting and delicious as they are simple to use. Whether we are serving the emerging cook or seasoned pro, we are 100% committed to our mission of bringing awesome flavor to consumers wherever and whenever they are looking for it. We drive hard to be the most quality-obsessed, innovative company in any market we serve and while we have experienced tremendous growth over the last 5 years, we think we are just getting started. We love our consumers and are fired up to be part of their flavor journey, and we need more great people to help us continue to raise the bar for what consumers think is even possible in their own kitchens.

Today, we have over 100 products sold nationwide at retailers including Costco, Walmart, Sam’s Club, Whole Foods, Sprouts, Kroger, Safeway and many more. While we have been around for over 75 years, we have experienced explosive growth in the last 5 years and are now a top 5 brand in the U.S. in multiple flavor categories including seasoning blends, BBQ sauce, and wing sauce. To keep our momentum rolling, we need more passionate flavor advocates and builders to come and join our team and help us reach every kitchen across the U.S. and maybe even the world.

The Senior Copywriter at Kinder's will play a pivotal role in our efforts to continue building out our brand voice and supporting the growth of our internal content strategy. You will work closely with the creative, marketing, and sales teams to develop unique, brand-right content. You will be actively involved across a range of projects including packaging, digital / social media, retail marketing, and media / brand marketing efforts. The Senior Copywriter will work closely with cross-functional teams to ensure that copy needs are delivered in a timely manner and reflect the honest, straightforward spirit of the Kinder’s brand.

WHAT YOU'LL BE DOING

Brand Messaging & Storytelling:

• Develop and maintain a consistent brand voice across all marketing and communication channels.
• Craft compelling product descriptions, taglines, and brand narratives that highlight the unique selling points of our seasonings and sauces.
• Work with the product development team to create messaging for new product launches that excite and engage consumers while staying true to our honest, credibility-driven brand positioning.

Content Creation & Copywriting:

• Write clear, persuasive, and on-brand copy for product packaging, website, social / digital efforts, media / advertisements, and email campaigns.
• Work with digital team to support development of engaging, brand-right, and creative content for social media including campaign messaging.
• Assist in writing scripts for branded content (including digital / social, commercials, etc.).
• Proofread and edit content to ensure accuracy, clarity, and brand alignment.

Marketing & Campaign Support:

• Collaborate with the marketing and digital teams to create content that aligns with promotional campaigns, seasonal trends, and key product launches.
• Work with consumer insights team to identify industry and competitive trends as well as consumer preferences to inform content strategy and messaging.
• Work with channel leaders (e.g. digital marketing, shopper marketing) to optimize copy and content to channel needs and performance objectives.

Cross-Functional Collaboration:

• Partner with the design team to develop compelling and cohesive marketing materials.
• Work closely with the brand management and sales team to create persuasive brand materials, sales collateral, presentations, and retail marketing programs.
• Support the PR and communications team with press releases, media kits, and outreach content when required.
• Partner with project managers and other cross-functional team members to ensure that key project requirements are delivered in the face of dynamic timelines.

WHAT YOU BRING TO THE TABLE

Education / Experience

• 3+ years of experience in copywriting, preferably in the food, beverage, or CPG industry.
• Strong portfolio showcasing a range of writing styles, including digital, print, and social media content.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Experience in developing content for digital / social marketing (including SEO principles) a strong plus.
• Ability to translate complex product details into engaging, consumer-friendly messaging.
• Strong collaboration skills and ability to work in a fast-paced, team-oriented environment.
• Passion for food, cooking, and flavor trends is a plus!
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field a strong plus.

Personal Characteristics

• Growth mindset with an excitement to learn (and teach)
• Passionate people-lover excited by the opportunity to build strong relationships with teammates and consumers
• Thrive in a dynamic, lean, and agile environment
• Collaborative mindset with an ability to find creative solutions
• Self-starter who takes initiative and is willing to speaks their mind
• Excited to be part of a fast-moving team with the ability to be a leader and a follower where required

THINGS ABOUT THE WAY WE WORK

• No two days here are the same.
• We try to be good team members and good communicators, but we don’t live by hierarchy and structure – everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk, not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
• We aren’t trying to be average – we want to do exceptional things and we are willing to work hard to achieve them.

LOCATION AND TRAVEL

The position will be based out of our Walnut Creek, CA office.

We strongly believe in the power of culture and community and have a hybrid work structure with 4 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumers and to have more fun. Our open-plan office has height-adjustable desks, conference rooms, phone booths, well-stocked kitchens full of snacks and drinks and more.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Writing/Editing, Public Relations, and Marketing

• Industries

  Food and Beverage Manufacturing

Referrals increase your chances of interviewing at Kinder's Premium Quality Seasonings & Sauces by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Get notified about new Copywriter jobs in Walnut Creek, CA.

San Francisco, CA $110,000.00-$140,000.00 2 weeks ago

San Francisco, CA $65,000.00-$75,000.00 4 weeks ago

San Francisco, CA $75,000.00-$85,000.00 2 weeks ago

San Francisco, CA $80,000.00-$85,000.00 2 months ago

San Francisco, CA $65.00-$70.42 2 days ago

Senior Manager, Copywriter – Fenty Beauty

San Francisco, CA $105,700.00-$132,200.00 4 days ago

Strategic Communication Content Writer/Editor

Walnut Creek, CA $85,000.00-$110,000.00 3 hours ago

San Francisco, CA $35.00-$47.00 2 weeks ago

Senior Copywriter for Rippling.com (Hybrid based in San Francisco)

San Francisco, CA $40.00-$60.00 2 weeks ago

UX Writer and Content Designer, Retail Ads

Business Writer - MUST RELOCATE TO SAUDI ARABIA

San Francisco, CA $63,093.33-$85,626.66 5 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.