Senior Copywriter

Oceans Talent; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Oceans Talent is seeking a Senior Copywriter for a fully remote role to support a fast-growing beauty brand across LATAM and the US. You will own brand voice, write for paid ads, lifecycle emails, and PDP listings, while ensuring regulatory compliance and high-conversion copy.

You will collaborate with the Creative Director, CMO, and video editors, delivering scalable copy across email, social, and product pages. A proactive, detail-oriented writer with experience in e-commerce is ideal.

Qualifications

• Native-level English with proven copywriting experience in DTC, beauty, or hair-care brands.
• Experience using AI-assisted tools for ideation, research, and variation generation.
• Ability to analyze ad CTR, hook rate, email click rate, PDP conversions and iterate copy quickly.

Responsibilities

• Maintain brand voice consistently across all customer-facing communications with honesty, reassurance, and expertise.
• Write high-converting ad copy, headlines, and messaging concepts for paid ads and video hooks.
• Create short-form video scripts and creator briefs for high-volume production."
• Develop lifecycle email and SMS copy for retention campaigns and promotions.
• Craft PDP copy for direct-to-consumer and marketplace listings (Amazon, TikTok Shop) with clarity and conversion focus.

Skills

English copywriting

AI-assisted copy tools

Analytics & optimization

Brand voice & compliance

Tools

Amazon

TikTok Shop

Job description

Real opportunities. Real impact. Your career, redefined.

At Oceans, we believe that talent knows no boundaries. That’s why we connect the best and brightest professionals with career-defining opportunities that challenge, inspire, and accelerate their career growth. Our community, whom we call Divers , don’t just work—they dive deep, solve complex challenges, and make a real impact with global industry leaders. And in doing so, they don’t just support bold ideas—they expand their skills, broaden their expertise, and grow their careers.

As a Senior Copywriter , you will join a fast-growing digital operations team within a dynamic beauty and hair-care brand expanding its reach across LATAM. Operating as part of a high-output creative unit, you will be responsible for producing consistent, performance-oriented content across paid advertising, organic social, lifecycle marketing, and e-commerce touchpoints.

In this high-impact role, you will take ownership of maintaining a clear, honest, reassuring, and knowledgeable brand voice. You will balance creative narrative execution with compliance rigor, ensuring all customer-facing communications accurately align with established beauty and hair-care product claim guidelines while driving conversion across digital channels.

Accountability

As a Senior Copywriter, your success will be defined by your ability to maintain brand voice consistency, drive engagement and advertising effectiveness, and deliver compliant, high-converting copy across channels.

Here’s how you’ll make an impact:

Brand Voice & Editorial Compliance

• Maintain a consistent brand voice across all customer-facing communications, ensuring messaging remains honest, reassuring, and knowledgeable.
• Translate creative briefs into compelling, audience-appropriate copy while maintaining standardized terminology and brand messaging.
• Review and refine all written assets for clarity, grammar, tone, and editorial accuracy.
• Ensure copy complies strictly with applicable product-claim requirements, identifying and escalating potentially problematic claims for review.

Paid Advertising & Performance Copywriting

• Write high-converting digital advertising copy, attention-grabbing headlines, and creative messaging concepts.
• Produce weekly advertising copy variations and short-form video scripts to support ongoing campaign iteration.
• Incorporate performance learnings, including ad CTR, hook rates, email click rates, and conversion insights, to refine messaging and develop new copy variations.

Short-Form Video Scripts & Creator Briefs

• Develop scripts and opening hooks for short-form video, creator, and user-generated content (UGC).
• Draft comprehensive brief copy and messaging concepts to guide creators and video editors in high-volume production environments.
• Translate approved concepts into multiple executable hook and script variations.

Lifecycle Email & SMS Copywriting

• Develop engaging email and SMS copy for retention programs, promotional events, and customer lifecycle campaigns.
• Write compelling subject lines, preview text, call-to-action buttons, and targeted SMS messaging.
• Adapt messaging for distinct customer segments to support lifecycle engagement and improve click rates.

Product Detail Pages & Marketplace Listings

• Write, refresh, and optimize product detail page (PDP) copy across direct-to-consumer and marketplace sales channels.
• Craft persuasive, compliant copy for Amazon and TikTok Shop listings to communicate product benefits clearly.
• Improve listing structure, readability, and customer understanding to support conversion rate goals.

Colleagues

You will work directly with the Creative Director as your primary reporting manager while collaborating closely with the Director of Retention, Chief Marketing Officer, and the broader creative team, including video editors and graphic designers. At Oceans, you’ll also receive guidance and support from your Operations Manager, who will help you succeed in the role and ensure that you’re continuously growing and developing in your career.

Skills and Qualifications

At Oceans, we believe in T-shaped individuals- those who bring deep expertise in one area,paired with broad curiosity and interests. As a Senior Copywriter, your vertical strength will be DTC beauty and performance copywriting, while your horizontal capabilities should span channel-specific conversion optimization,regulatory claims awareness, and collaborative creative execution.

To excel in this role, you should have:

• Experience: Native-level or C2-equivalent English proficiency with proven professional copywriting experience in DTC, e-commerce, beauty, or hair-care brands.
• Tools/Systems: Experience utilizing AI-assisted tools for copy ideation, research, and variation generation paired with strong independent editing judgment; familiarity with marketplace platforms like Amazon and TikTok Shop.
• Analytics/Process: Strong background in writing compliant product claims, evaluating performance metrics (ad CTR, hook rate, email click rate, PDP conversion), and executing rapid copy turnarounds under tight timelines.
• Mindset: Highly responsive to feedback, detail-oriented editorial judgment, and a balanced ability to write both persuasive conversion-focused copy and reassuring, educational product content.

During the interview process, you’ll have the opportunity to showcase your skills in the following areas:

• Brand Voice & Messaging Discipline: How do you maintain a consistent, reassuring, and honest brand tone while meeting performance objectives?
• Claims Compliance & Accuracy: How do you evaluate beauty or hair-care product messaging to ensure compliance with product claim requirements?
• Paid Advertising & Video Hooks: How do you structure short-form video scripts and high-converting hooks to capture audience attention?
• Multi-Channel Adaptation: How do you adapt messaging across paid social, lifecycle email/SMS, PDPs, Amazon,and TikTok Shop listings?

Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.

Role Specifications

This is a remote role , where you will be expected to work a split shift with some overlap with our client’s time zone. You will, however, be expected to be present for in-person training programs during your first 3.5 weeks with us. During the offer process, we’ll share more information about our benefits and compensation philosophy, considering both market trends and individual factors.

About Oceans

At Oceans Talent, we connect the world’s top talent with visionary companies building what's next. Here, you're not just stepping into another role — you’re joining a team that values individuality, ambition, and growth without limits. Unique, like you.

We're always excited to share more about our journey, where we're headed, and how you can grow with us throughout the interview process.