Senior, Copywriter

Petco; San Diego (CA); On-site; USD 76,500 - 114,700; Full time

Job summary

Petco Animal Supplies, Inc. is seeking a strategic Senior Copywriter to craft integrated brand content for retail, digital, and social channels, shaping messaging that strengthens brand voice and drives engagement across touchpoints from in-store signage to online video.

You will partner with Brand, Creative, Studio, Social, Digital, and Merchandising teams to translate objectives into clear concepts, write across channels, and steer campaigns to measurable results with strong storytelling and

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Advertising, Marketing, or related field (or equivalent experience).
• 5+ years of experience in copywriting within agency, retail, or brand environments, with a strong focus on integrated marketing campaigns.
• Proven ability to write across a range of channels including retail signage, digital marketing, social media, and video.
• Strong conceptual thinking with the ability to develop big ideas and translate them into cohesive campaign systems.
• Exceptional storytelling skills with a strong command of tone, voice, and messaging hierarchy.
• Experience collaborating with cross-functional teams and creative partners to bring ideas to life.
• Ability to present work clearly and persuasively to stakeholders at various levels.
• Highly organized with strong project management skills and the ability to manage multiple deadlines.
• Deep understanding of how copy works within design systems, including typography, layout, and user experience.
• Adaptable, proactive, and comfortable working in a fast-paced, evolving environment.
• Strong attention to detail and commitment to delivering polished, high-quality work.
• Working knowledge of standard writing and collaboration tools.

Responsibilities

• Lead concept development and copywriting for omnichannel campaigns across in-store signage, digital marketing, social media, and online video.
• Develop clear, compelling, and brand-right messaging that connects with consumers and drives action across multiple touchpoints.
• Create breakthrough, engaging and metric-driven campaigns that tie back to Petco’s brand positioning and pillars of differentiation.
• Write and refine copy for retail environments including signage systems, promotional messaging, and in-store storytelling.
• Develop digital-first content including website copy, email marketing, paid media, and social campaigns.
• Script engaging short- and long-form video content for online platforms and social media.
• Collaborate closely with designers and art directors to ensure cohesive storytelling across visual and written elements.
• Present concepts and copy to stakeholders and senior leadership, incorporate feedback and lead revisions with clarity and confidence.
• Translate complex product or category information into clear, consumer-friendly messaging that highlights key benefits and differentiators.
• Partner with cross-functional teams including Brand, Merchandising, Legal, and Marketing to ensure accuracy, alignment, and effectiveness of messaging.
• Contribute to brand voice development, editorial standards and evolution across campaigns and channels.
• Stay current on cultural, digital, and retail trends to inform relevant and modern copy approaches.
• Manage multiple projects simultaneously in a fast-paced environment while maintaining high creative standards.

Skills

Strategic thinking

Copywriting

Brand voice

Storytelling

Cross-functional collaboration

Video scripting

Omnichannel writing

Editing

Education

Bachelor’s degree in English, Journalism, Communications, Advertising, Marketing, or related field

Job description

Job Profile Summary

Strategic and concept-driven Senior Copywriter responsible for developing integrated brand content across retail, digital, and social channels. Crafts compelling, social-forward and consumer-first messaging that builds brand equity and drives engagement at every touchpoint—from in-store signage to digital marketing, social media, and online video.

Partners cross-functionally with Brand, Creative, Studio, Social, Digital, and Merchandising teams to translate business objectives into clear, differentiated concepts that resonate with target audiences. Expertise in balancing creativity with strategic thinking, delivering work that is emotionally engaging, insight-driven, and aligned to brand voice.

Core Responsibilities

• Lead concept development and copywriting for omnichannel campaigns across in-store signage, digital marketing, social media, and online video.
• Develop clear, compelling, and brand-right messaging that connects with consumers and drives action across multiple touchpoints.
• Create breakthrough, engaging and metric-driven campaigns that tie back to Petco’s brand positioning and pillars of differentiation.
• Write and refine copy for retail environments including signage systems, promotional messaging, and in-store storytelling.
• Develop digital-first content including website copy, email marketing, paid media, and social campaigns.
• Script engaging short- and long-form video content for online platforms and social media.
• Collaborate closely with designers and art directors to ensure cohesive storytelling across visual and written elements.
• Present concepts and copy to stakeholders and senior leadership, incorporate feedback and lead revisions with clarity and confidence.
• Translate complex product or category information into clear, consumer-friendly messaging that highlights key benefits and differentiators.
• Partner with cross-functional teams including Brand, Merchandising, Legal, and Marketing to ensure accuracy, alignment, and effectiveness of messaging.
• Contribute to brand voice development, editorial standards and evolution across campaigns and channels.
• Stay current on cultural, digital, and retail trends to inform relevant and modern copy approaches.
• Manage multiple projects simultaneously in a fast-paced environment while maintaining high creative standards.

Skills & Qualifications

• Bachelor’s degree in English, Journalism, Communications, Advertising, Marketing, or related field (or equivalent experience).
• 5+ years of experience in copywriting within agency, retail, or brand environments, with a strong focus on integrated marketing campaigns.
• Proven ability to write across a range of channels including retail signage, digital marketing, social media, and video.
• Strong conceptual thinking with the ability to develop big ideas and translate them into cohesive campaign systems.
• Exceptional storytelling skills with a strong command of tone, voice, and messaging hierarchy.
• Experience collaborating with cross-functional teams and creative partners to bring ideas to life.
• Ability to present work clearly and persuasively to stakeholders at various levels.
• Highly organized with strong project management skills and the ability to manage multiple deadlines.
• Deep understanding of how copy works within design systems, including typography, layout, and user experience.
• Adaptable, proactive, and comfortable working in a fast-paced, evolving environment.
• Strong attention to detail and commitment to delivering polished, high-quality work.
• Working knowledge of standard writing and collaboration tools.

Additional Strengths

• Strategic thinker with a strong balance of creativity and business acumen.
• Skilled at crafting emotionally resonant, insight-driven messaging that builds brand affinity.
• Collaborative mindset with strong communication and problem-solving abilities.
• Passion for creating culturally relevant, consumer-centric content across modern marketing channels.

Benefits & Salary

Salary Range: $76,500.00 - $114,700.00

Hourly or Salary Range will be reflected above. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.