Senior Copywriter

RAPP; New York (NY); Hybrid; USD 85,000 - 100,000; Full time

Job summary

An innovative marketing agency is seeking a Senior Copywriter to enhance healthcare communications. This role requires a creative thinker who excels in crafting compelling narratives across various digital platforms, ensuring compliance with legal and medical standards. You will collaborate with a dynamic team, leveraging data insights to create personalized patient experiences. The position offers a hybrid work model, allowing for flexibility while fostering in-person collaboration. Join a diverse team dedicated to improving health and wellness through impactful storytelling and strategic marketing solutions.

Benefits

Health insurance

Vision insurance

Dental insurance

401(k)

Stock options

Flexible Spending Accounts

Paid parental leave

Disability benefits

Vacation days

Sick and personal days

Qualifications

• 3+ years of healthcare or pharma copywriting experience required.
• Excellent writing skills and ability to adapt voice and style.

Responsibilities

• Write direct-to-consumer healthcare and pharma copy.
• Collaborate with creatives and cross-disciplinary teams.
• Ideate and execute creative concepts across digital channels.

Skills

Healthcare or pharma copywriting

Advertising/marketing experience

Excellent writing skills

Digital marketing content creation

Presentation skills

Communication and interpersonal skills

Ability to handle multiple projects

Team-player

Education

Bachelor’s Degree

Tools

VEEVA

Job description

RAPP New York is looking for a Senior Copywriter to join our award-winning Creative team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content, and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

RAPP is seeking a Senior Copywriter for our healthcare team. You are a strong conceptual thinker who knows how to bring a story to life across digital channels and patient journeys. You’re comfortable pushing the boundaries of creative excellence while navigating legal and medical compliance. You are passionate about health, wellness, and improving the patient experience. You are enthusiastic about taking ownership of an account while remaining flexible and ready to lend your copywriting expertise to various projects and accounts as needed.

YOUR RESPONSIBILITIES:

• Write direct-to-consumer healthcare and pharma copy
• Work collaboratively with other creatives and cross-disciplinary teams in a fast-paced environment
• Leverage detailed, data-informed audience insights to craft personalized patient experiences
• Ideate and execute creative concepts across various digital channels
• Constantly strive for newer, better, more innovative solutions
• Manage workflow efficiently and meet expected deadlines
• Embrace and express the brand voice for multiple accounts
• Source appropriate references to support key content claims
• Annotate tactics to substantiate claims using approved citation style
• Work with a variety of formats and materials to bring concepts to life
• Present work with a clear rationale of how it addresses the challenge
• Stay current with changes in technology and demonstrate technical competence

REQUIRED SKILLS:

• 3+ years of healthcare or pharma copywriting; familiarity with MLR/MRO and VEEVA practices
• 5+ years experience in advertising/marketing environment
• Excellent writing skills and the ability to write in multiple voices and styles
• Proven expertise in crafting compelling content for digital marketing, with a focus on short-form tactics such as social media posts, online video ads (OLVs), and display banners.
• Excellent presentation skills
• Healthcare/pharma copywriting experience
• Effectively and efficiently handle multiple projects without compromise to quality
• Bachelor’s Degree
• Must have a strong portfolio primarily of produced work
• Team-player with good communication and interpersonal skills
• Eager for mentorship and professional growth

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. A reasonable estimate of the salary for this role, at the time of posting, is $85,000 - $100,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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