Senior Copywriter

Sharkninjaoperatingllc; New York (NY); On-site; USD 93,600 - 155,500; Full time

Benefits offered by this job

Medical insurance

401(k) retirement plan with matching

Generous paid time off

Job summary

SharkNinjaoperatingllc in New York, NY is looking for a Sr. Copywriter to lead bold writing across multiple channels including digital, social, and retail. The ideal candidate has over 6 years of experience and a diverse portfolio showing creativity and conceptual range.

You will be responsible for crafting comprehensive campaigns that engage global audiences while adapting to local markets. This role also requires collaboration with art directors and ongoing trend analysis.

Qualifications

• 6+ years of copywriting experience at a creative agency or in-house team.
• Proven ability to write across multiple formats including long-form and digital campaigns.
• Experience in writing for global audiences with cultural awareness.

Responsibilities

• Concept and write campaigns across various formats.
• Develop scripts for social content and product launches.
• Translate complex product stories into engaging copy.

Skills

Copywriting experience

Cultural fluency

Visual thinking

Collaboration skills

Job description

About Us

SharkNinja a global product design and technology company, with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another that has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI‑native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About Creative Labs

Creative Labs is SharkNinja’s in‑house creative engine. We turn breakthrough innovation into unforgettable stories, campaigns, and consumer moments. We move fast, we build bold, and we do not settle. We are now looking for a writer who can bring that ambition to life, brief by brief, line by line. Not just copy. Culture.

About the Role

This is not a support role. The Sr. Copywriter is a creative force who knows what words can do. You know the difference between copy that sells and copy that sticks. And you write the kind that does both.

You bring conceptual range, cultural fluency, and a disruptor’s instinct to everything you touch. You write across every format and channel with a voice that is distinctly SharkNinja: confident, direct, and impossible to ignore. You do not wait to be briefed. You see the idea and you chase it.

You write for global audiences while staying locally relevant. Understand how tone, humor, and cultural context shift across markets.

What You'll Do

• Concept and write bold, original campaigns across video, social, digital, OOH, retail, and experiential. Work that earns attention and holds it.
• Develop and write scripts for all touchpoints including social content, video, product launches, and creator‑driven formats with the same creative ambition across all of them.
• Translate complex product stories into copy that feels effortless and human. Make technical innovation exciting to anyone, anywhere.
• Partner with Art Directors, Creative Directors, and designers to develop fully formed campaign ideas, not just headlines attached to a concept.
• Bring a point of view into every brief. Push back when the thinking is not sharp enough. Make every draft sharper than the last.
• Stay ahead of platform trends, cultural conversations, and emerging content formats. Bring those instincts to the work before anyone has to ask.

What You Bring

• 6+ years of copywriting experience at a creative agency, in‑house team, or equivalent, with a portfolio that shows both conceptual range and executional craft.
• Proven ability to write across formats: long‑form, short‑form, social, video scripts, retail copy, digital campaigns, and experiential. You do not specialize in just one lane.
• A genuine conceptor. You come in with ideas, not just words. You think in campaigns, not executions.
• Cultural fluency and the ability to write with voice, wit, and relevance. You understand what resonates right now and you know how to use that without chasing trends.
• Experience writing for global audiences with an understanding of how tone and messaging adapt across markets without losing its edge.
• Strong visual thinking. You can collaborate with a creative partner or hold your own in a visual conversation because you understand how copy and design work together.
• Comfort working at speed. Creative Labs moves fast. You thrive in that environment, not just survive it.
• A collaborator’s mindset and a competitor’s standard. You want the work to be great, not just done.
• Experience using AI tools as a creative accelerant, not a replacement for original thinking.

Nice to Have

• Experience writing for CPG, consumer electronics, home goods, or lifestyle brands.
• Familiarity with creator economy content formats and influencer collaboration briefs.

Why SharkNinja

We don’t do ordinary. At SharkNinja, we move fast, think big, and push boundaries because that’s how extraordinary happens. If you are the kind of writer who believes the right words and disruptive creative can start a cultural conversation and sell a million units at the same time, you will thrive here.

Salary and Other Compensation

Annual salary range: $93,600 – $155,500 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What we offer: competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.

Learn more about us: Life At SharkNinja; Outrageously Extraordinary.

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail].