Senior Copywriter

Supergoop!; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Generous Paid Time Off Policy

401k with Company Match

Product Discounts

Employee Referral Program

Company and Team Off-Sites

Job summary

Supergoop! in New York is seeking a Senior Copywriter to help hone brand voice and craft content across social, retail, web and more.

You will lead creative concepts for launches, ensure messaging consistency, and collaborate with cross-functional teams to drive campaigns that resonate with beauty-focused audiences. The role requires 4+ years in copywriting, a passion for skincare, and strong storytelling skills.

Qualifications

• 4+ years of experience in a copywriting or similar role.
• Bachelor's Degree in Journalism, English, or Communications preferred but not required.
• Prior skincare or beauty industry experience preferred.
• Ability to work in a fast-paced, adaptive environment.
• Social media savvy with an ear and eye for what’s trending.
• Experience adapting messaging across platforms and audiences; desire to grow writing talents.
• Excellent project and time management; ability to meet deadlines and handle changing workload.
• High attention to detail and accuracy; a proofreading pro.
• Creative problem-solving to drive on-time, quality delivery.
• Personal passion for beauty industry, particularly skincare and suncare.
• Excellent communication and confident presentation skills.

Responsibilities

• Lead creative concepting for tier B launch campaigns, key collaborations and seasonal moments.
• Deliver copy with minimal feedback, including weekly proofreading in layouts.
• Identify opportunities for brand evolution across social, blog, web, paid ads and emerging media.
• Analyze performance reports to identify trends and act on them.
• Champion Supergoop! brand standards and AP style; proofread work to a high standard.
• Partner to lead Brand Voice evolution, develop content and voice guides for consistency.
• Present work to senior leadership and address feedback effectively.
• Drive content strategy for social and blog, collaborating with leads and executing creative development.
• Work independently with cross-functional partners to oversee voice development in AI tools and key content initiatives.

Skills

Copywriting

Attention to detail

Communication skills

Social media savvy

Leadership/proactivity

Education

Bachelor's Degree in Journalism/English/Communications

Job description

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

Who You Are:

You are a "native speaker" of all things beauty and skin care. You are creative-minded and able to deliver innovative and imaginative work, while still maintaining an analytical mindset and an extreme attention to detail. Supergoop! is seeking a meticulous, adaptive individual to join the creative team as a Senior Copywriter in NYC. Reporting to the VP Creative, in this role you will help hone brand voice and create content across social, retail, web and additional platforms.

Responsibilities:

COPYWRITING

• Lead creative concepting for tier B launch campaigns, key collaborations and seasonal campaign moments
• Consistently deliver copy that requires minimal/no feedback and/or does not require direct supervisor review, including weekly proofing of copy in layout
• Identify opportunities for brand evolution across messaging channels, including but not limited to social, blog, web, paid ads, and emerging media
• Analyze performance reports to identify trends and opportunities and execute accordingly
• Be a champion of Supergoop! brand standards and an adherer of AP style
• Proofread work and maintain a high standard of excellence in all that you do

STRATEGY & LEADERSHIP

• Partner in leading Brand Voice evolution, developing content and voice guides to elevate and ensure consistency in messaging across platforms
• Showcase leadership capabilities when direct supervisor is out of the office, including attending supervisor meetings as proxy, keeping up with tasks due, addressing feedback and promptly championing urgent changes and pivots
• Demonstrate a leadership style that inspires teammates and encourages positive partnership within the organization and the Creative team
• Present work to senior leadership and effectively address feedback
• Drive content strategy for social and blog, developing content ideas, collaborating with key leads and executing the creative development

PROCESS

• Work independently with cross-functional partners to oversee creative voice development within AI tools/usage, collaborate on briefing and strategizing key content initiatives and execute business-as-usual work
• Proactively anticipate and address partner feedback and POVs to minimize change down the road
• Navigate organizational and workflow changes, including addressing feedback, holding partners accountable, and making judgement calls on prioritization of projects and allocation of time/resources

Qualifications/Experience:

• 4+ years of experience in a copywriting or similar role
• Bachelor's Degree in Journalism, English, or Communications preferred but not required
• Prior experience writing in the skincare or beauty industry preferred
• Ability to work in a fast-paced, adaptive environment
• Social media savvy with an ear and eye for what’s trending
• Experience adapting messaging for a variety of platforms and audiences, as well as a desire to further develop writing talents
• Excellent project and time management skills, including the ability to consistently meet deadlines and manage an ever-changing workload
• High-level attention to detail and accuracy in execution of work and tasks; a proofreading pro
• Creative and active problem-solving to drive on-time and quality delivery for all projects
• Personal passion for the beauty industry, particularly skincare and suncare
• Excellent communication skills and ability to present with confidence

Supergoop! shines bright for you and offers US based full-time employees:

• Generous Paid Time Off Policy
• 401k with Company Match
• Product Discounts
• Employee Referral Program
• Company and Team Off-Sites

EEO Statement:

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Supergoop!’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.