Senior Copywriter

Omnicom Precision Marketing; Birmingham (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

Omnicom Precision Marketing’s MRM division seeks a Senior Copywriter to lead the Creative Department with strategic, persuasive copy aligned to client direction. The role demands leadership, original ideas and the ability to act as a trusted language consultant across campaigns.

The position requires the ability to devise original copy, collaborate with art resources, and maintain consistency with client-approved direction, ensuring high-quality, error-free output for various media.

Qualifications

• 5-7+ years of experience within digital marketing or a comparable industry.
• Portfolio is required to demonstrate creative skills.
• Experience with online content (websites, email, OLA, etc.) is preferred.

Responsibilities

• Attends briefing sessions and discusses Brand, Selling Strategy and purpose of the brief with the appropriate members of the brand/project management teams
• Reviews incoming job starts, creative briefs and other forms of project initiation to ensure the team has the right information and time to deliver the best creative solution
• Where necessary, challenges preconceptions and proposes alternative approaches more aligned with objectives
• Works with an Art Director and Creative Director to create concepts
• Prepares full copy on approval of concept by account team and client

Skills

Copywriting

Creative writing

Brand voice

Job description

Job Description

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first‑party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data‑driven decisioning at scale to help clients move faster and deliver more connected customer experiences. MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.The first job of a copywriter is to have ideas, to see the world in a new way, and to share that unique vision with consumers in a way that they immediately understand. The title will depend on the candidate’s experience level and we expect that this Senior/Copywriter will provide inspiration and leadership for their entire Creative Department, and be the trusted consultant on any matters of language arising in the Agency. This role requires the ability to devise original, strategically sound and persuasive copy that is in line with client‑approved direction, working with art resources where appropriate.

Agency

Omnicom Precision Marketing

Job Function

Creative

Job Subfunction

Copywriting

Job Description

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first‑party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data‑driven decisioning at scale to help clients move faster and deliver more connected customer experiences. MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.The first job of a copywriter is to have ideas, to see the world in a new way, and to share that unique vision with consumers in a way that they immediately understand. The title will depend on the candidate’s experience level and we expect that this Senior/Copywriter will provide inspiration and leadership for their entire Creative Department, and be the trusted consultant on any matters of language arising in the Agency. This role requires the ability to devise original, strategically sound and persuasive copy that is in line with client‑approved direction, working with art resources where appropriate.

Responsibilities

• Attends briefing sessions and discuss Brand, Selling Strategy and purpose of the brief with the appropriate members of the brand/project management teams
• Reviews incoming job starts, creative briefs and other forms of project initiation to make sure the team has all the right information and sufficient time (whenever possible) required for the creative team to deliver the best creative solution possible for each client assignment
• Where necessary, challenges preconceptions and propose alternative approaches or solutions where these will more effectively achieve the objectives identified in the brief
• Works with an Art Director, the Creative Director (or alone, if necessary) to create appropriate concepts
• On approval of concept by account team and client, prepares full copy
• Takes responsibility for initial spell checking and then amendments to own copy in light of clients’ comments
• Provides writing support and expertise on a wide variety of media
• Write-ups of creative concepts for presentation to clients and internal teams

Creates a Team Environment That Facilitates

• Development of strategic and conceptual thinking
• Mutual respect and teamwork partnership among creative team members and throughout the Agency functions
• Maintains open lines of communication with all team members
• Understands the roles and responsibilities of other Agency teams (including Strategic Planning, Digital and Account Management) and manages their involvement appropriately
• Ensures professional presentation of concepts
• Maintains effective communication with all relevant internal and external contacts
• Keep abreast of both competitor creative work and market developments in areas of interest to client accounts
• Expresses thorough understanding of client’s business as well as their competitor’s
• Solicits “the right information” upfront translating to a better product the first time
• Provides pertinent information to team members on a timely basis
• Manage own time and output in line with deadline and budgetary requirements of the job
• Where appropriate work with other Agency departments to identify potential award‑winning campaigns with the aim of winning awards
• Submit a daily Time Sheet detailing work execution
• Develop and cultivate relationships with internal team members, vendors and clients
• Proven ability to ‘sell’ creative concepts to client and Agency staff
• Valuable contributor to client team
• Can think and act strategically

Education and Experience

5-7+ years of experience within digital marketing or a comparable industry

Portfolio Is Required To Demonstrate Creative Skills

• Demonstrated judgment and imagination for the creation of an advertisement
• Experience with online content (websites, email, OLA, etc.)
• Experience with print pieces is a plus
• Experience in emerging platforms (mobile, tablets, etc.) is a plus
• Motivated, self-starter with an action oriented and can-do attitude
• Capable of juggling multiple projects, sticking to deadlines and ensuring high-quality error‑free output

About MRM

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We’re committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self‑awareness and accountability from team members at all levels of the organization. This is much more than a statement – it’s in the act of living our daily lives.MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.