Senior Copywriter

YETI; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

YETI is seeking a Senior Copywriter to shape the brand voice across digital, retail, packaging, and PR. You will collaborate with the creative team, develop bold concepts, and deliver polished copy for campaigns, emails, ads, and product materials.

You’ll lead projects, influence stakeholders, and ensure copy aligns with the brand across channels. Must be able to work from the Austin, TX office Monday through Thursday, thriving in a fast-paced environment.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years in an advertising agency or in-house creative role.
• Strong portfolio across channels.
• Ability to lead projects and guide development across channels.
• Experience with consumer product brands preferred.
• Strategic thinker with strong problem-solving ability.
• Influence stakeholders to gain alignment on ideas.
• Excellent attention to detail and time management.
• Willing to work from YETI’s Austin, TX office Mon–Thu.

Responsibilities

• Collaborate with the creative team to determine copy direction.
• Brainstorm, concept, collaborate, compress, and present marketing work with measurable results.
• Create strategic assets for packaging, digital marketing, retail displays, and video content.
• Translate briefs into engaging copy concepts.
• Steward the YETI brand across all creative work.
• Work within budgets and tight deadlines across multiple projects.
• Stay up to date on branding and advertising trends.

Skills

Copywriting

Brand voice

Project leadership

Strategic thinking

Storytelling

Time management

Education

Bachelor’s degree or equivalent

Job description

About the Role

The Senior Copywriter reports to the Creative Director and works as a collaborative member of YETI’s award-winning creative team. They are responsible for crafting the voice of the brand across multiple touch points, including digital media (yeti.com, email, and digital advertising), physical consumer experiences (retail and events), product naming and packaging, PR efforts, and internal communications. The Senior Copywriter is expected to actively contribute to the development of new ideas and create polished final deliverables, whether working independently or with a partner.

What You’ll Do

• Collaborate with creative team members to determine the conceptual and copy direction of YETI’s branding, marketing, and advertising initiatives
• Brainstorm, concept, collaborate, comp, and present innovative marketing and advertising work that garners buy-in and delivers measurable results
• Create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (email, web banners, digital experiences, social assets, etc.), retail displays, internal sales communications, and video content
• Translate creative direction and key messaging from creative briefs into engaging and effective copy concepts
• Steward and maintain the YETI brand across all creative work
• Work within budgets and tight deadlines across multiple projects in a fast-paced environment
• Stay up to date on branding and advertising trends across all media

What You Bring

• Bachelor’s degree or equivalent experiencepreferred
• 5+ years of experience in an advertising agency or in-house creative role
• An exceptional copywriting portfolio demonstrating conceptual thinking and craft across multiple channels
• Demonstrated ability to lead projects and guide creative development across multiple channels
• Experience with consumer product brands preferred
• Strategic thinker with the ability to solve problems, even when they are not fully defined
• Ability to influence stakeholders and gain alignment around creative ideas
• Thorough understanding of marketing and advertising principles
• Exceptional accuracy and attention to detail
• Ability to identify and develop the strongest creative solution while understanding the nuances of each platform
• Understanding of emerging trends and their role within a commercial environment
• Optimistic, energetic, and able to thrive in a collaborative team environment
• Ability to lead and contribute to strategic brainstorming, campaign development, creative brief development, and creative execution
• Excellent time management and organizational skills, with the ability to manage multiple projects simultaneously and balance competing writing demands
• Ability to work from YETI’s Austin, TX office Monday through Thursday

Benefits & Perks

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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