Senior Conversion Analyst: A/B Testing & Personalization

Experimentation Jobs; Germany (OH); On-site; USD 51,837 - 69,116; Full time

Job summary

A leading digital marketing agency is seeking a Senior Conversion Analyst to analyze user behaviors and validate related hypotheses. You will conduct A/B testing and closely collaborate with design and development teams to implement results. The role demands strong data analysis skills and experience with digital marketing. This position offers a dynamic work environment in Berlin, which promotes innovative solutions and teamwork among diverse colleagues.

Qualifications

• Experience in analyzing user behavior and data.
• Strong ability to plan and conduct A/B tests.
• Familiarity with digital marketing metrics.

Responsibilities

• Analyze and document user behaviors and hypotheses.
• Conduct and evaluate A/B tests and personalization.

Skills

Data analysis

A/B testing

User behavior analysis

Tools

Google Analytics

Statistical software

Job description

Why Here?
LEAP Digital Marketing serves as a leading digital marketing agency in Germany, Austria, and Switzerland. It supports international companies with targeted measures that yield high ROI, sustainable visibility increases, and improved conversion rates. The diverse team of around 90 colleagues from 18 nations promotes innovative solutions and fosters an open, respectful work environment in dynamic Berlin.

What Will You Do?
As a Senior Conversion Analyst (m/w/d) at Leap Digital Marketing, you will analyze, document, and validate user behaviors along with related hypotheses. You will investigate general and specific user behavior questions using tools on structured and unstructured data. Additionally, you will plan, conduct, and evaluate A/B tests and personalization measures while implementing results closely with design and development teams.