Senior Content Strategy Lead (Remote Canada)

Verndale; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Verndale is seeking an Associate Director, Content Strategy to lead enterprise content programs across discovery, design, build, migration, governance, AI search, personalization, and performance. This role focuses on turning content strategy into a governed system that improves discoverability and business impact.

The ideal candidate is strategic, hands-on, and AI fluent, able to integrate content with design, technology, analytics, and personalization across complex digital programs.

Qualifications

• 8+ years of experience in content strategy, content design, content operations, digital strategy, or a closely related discipline.
• 3+ years of experience leading workstreams, mentoring content strategists, enabling cross-functional teams, or guiding client stakeholders.
• Deep experience across editorial content strategy, UX content strategy, delivery content strategy, content governance, and content operations.
• AI fluency, including practical experience using generative AI and LLM-based tools to support content strategy, content operations, research synthesis, taxonomy development, migration planning, and optimization.
• Bachelor's degree in Marketing, Communications, English, Journalism, Digital Strategy, UX, Information Science, or a related field preferred, or commensurate experience

Responsibilities

• Lead content strategy workstreams across discovery, design, build, migration, and optimization programs.
• Oversee and execute editorial content strategy, including content inventories, content assessments, transformation strategy, message planning, and editorial planning.
• Oversee and execute UX content strategy, including content audits, gap analyses, taxonomies, content hierarchies, copy planning, and content planning for design and migration.
• Oversee and execute delivery content strategy, including content matrices, governance models, workflows, guidelines, migration support, and authoring guidance.
• Facilitate client workshops, stakeholder interviews, content working sessions, and alignment meetings that connect content decisions to business goals and audience needs.

Education

Bachelor's degree in Marketing, Communications, English, Journalism, Digital Strategy, UX, Information Science, or a related field

Job description

Verndale is seeking an Associate Director, Content Strategy to lead enterprise content programs across discovery, design, build, migration, governance, AI search, personalization, and performance. This role focuses on turning content strategy into a governed system that improves discoverability and business impact.

The ideal candidate is strategic, hands-on, and AI fluent, able to integrate content with design, technology, analytics, and personalization across complex digital programs.