Senior Content Strategy Lead — Amazon & Beauty (Hybrid NYC)

Front Row Group; New York (NY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health benefits

PTO

Summer Fridays

Wellness benefits

Hybrid in NYC

Collaborative team

Job summary

Front Row Group is seeking a Senior Content Strategist for Amazon Marketplace to independently lead content strategy across 7–10 Beauty & Wellness brands. You will drive roadmaps, optimization priorities, launches, and scalable approaches for large catalogs.

You will partner with Design, SEO, Performance Marketing, Insights, and Brand Strategy to improve discoverability, conversion and revenue while ensuring FDA/FTC compliance.

Qualifications

• 4+ years in ecommerce content or marketplace strategy.
• Proven ability to lead across multiple complex marketplace accounts.
• Expertise with Amazon PDPs, A+ Content, Brand Stores, imagery and copy.
• Experience scaling content for large catalogs with variations.
• Strong analytics, insights, and data-driven decision making.
• Familiarity with FDA/FTC compliance in Beauty & Wellness.
• Mentorship of junior team members.

Responsibilities

• Independently own end-to-end content strategy and execution for 7–10 marketplace accounts in Beauty & Wellness.
• Develop and maintain strategic content roadmaps aligned with client objectives and launches.
• Lead creative strategy across Amazon PDPs, A+ Content, Brand Stores, Bundles, and Ad Creatives.
• Develop scalable content frameworks for high-SKU catalogs and long-tail optimization.
• Lead content strategy for new product launches with timelines and post-launch plans.
• Conduct regular content audits and analyze performance for gaps and opportunities.
• Develop testing roadmaps (A/B, multivariate) and translate results into actions.
• Partner with Design, SEO, Performance Marketing, Insights, and Brand Strategy to ensure compliance and quality.
• Lead content portion of MBRs, QBRs, and client presentations with clear recommendations.
• Identify opportunities to scale content development using AI tools and automation.
• Mentor Content Strategists and Coordinators, guiding complex challenges.
• Help develop frameworks, playbooks, and best practices for the team.

Skills

Ecommerce strategy

Marketplace strategy

Amazon content

PDP/A+ Content

Brand Stores

SEO

AB testing

AI tools

Stakeholder management

Project management

Communication

Job description

Front Row Group is seeking a Senior Content Strategist for Amazon Marketplace to independently lead content strategy across 7–10 Beauty & Wellness brands. You will drive roadmaps, optimization priorities, launches, and scalable approaches for large catalogs.

You will partner with Design, SEO, Performance Marketing, Insights, and Brand Strategy to improve discoverability, conversion and revenue while ensuring FDA/FTC compliance.