Content Strategy Lead — Amazon & Marketplaces

Front Row; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Front Row in New York seeks a Content Strategist for Amazon Marketplace who will manage day-to-day content across Beauty, Wellness, and CPG brands, ensuring accuracy and alignment with brand and marketplace best practices.

You will build content roadmaps, develop briefs, coordinate assets across PDPs, A+ content, Brand Stores, Bundles and ads, and partner with Design, SEO, Performance Marketing, Insights, and Brand Strategy to drive performance and optimization.

Qualifications

• Experience in developing and executing ecommerce content strategies.
• Ability to translate brand strategy into marketplace content.
• Strong collaboration with design, SEO, and marketing teams.

Responsibilities

• Manage day-to-day content strategy and execution for a portfolio of 7-10 marketplace accounts across Beauty, Wellness, and CPG brands, serving as the primary day-to-day content partner for assigned clients.
• Develop and maintain content roadmaps aligned with client objectives, seasonal priorities, new product launches, and evolving marketplace opportunities.
• Develop creative strategies and briefs across Amazon PDPs, A+ Content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP), translating brand strategy, SEO/AEO/GEO inputs, customer feedback, performance insights, and marketplace trends into actionable content recommendations.
• Apply established content frameworks and marketplace best practices across product catalogs, identifying opportunities for SKU-level customization and supporting prioritization across hero products, variants, newness, and seasonal initiatives.
• Manage content development and execution for new product launches, coordinating marketplace content requirements, deliverables, and timelines with clients and cross-functional teams.
• Conduct regular content audits and review marketplace performance to identify gaps and optimization opportunities, leveraging a variety of proprietary and third-party tools, performance data, consumer insights, and competitive intelligence to support creative decisions.
• Support the development and execution of A/B and multivariate tests, documenting results and translating learnings into ongoing content updates and optimization opportunities.
• Partner closely with Design,

Skills

Content strategy

Amazon Marketplace

Cross-functional collaboration

A/B testing

Job description

Front Row in New York seeks a Content Strategist for Amazon Marketplace who will manage day-to-day content across Beauty, Wellness, and CPG brands, ensuring accuracy and alignment with brand and marketplace best practices.

You will build content roadmaps, develop briefs, coordinate assets across PDPs, A+ content, Brand Stores, Bundles and ads, and partner with Design, SEO, Performance Marketing, Insights, and Brand Strategy to drive performance and optimization.