Amazon Marketplace Content Lead: Strategy & Growth

Front Row Group; New York (NY); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health, dental, and vision

PTO

401K matching

Summer Fridays

Educational stipend

Wellness and commuter benefits

Work with a fun, consultative team of

Location - headquartered in SoHo, New

Job summary

Front Row Group in New York seeks a Content Strategist, Amazon Marketplace to lead day-to-day content strategy for Beauty, Wellness, and CPG brands. You will craft briefs, maintain content roadmaps, and coordinate content across Amazon PDPs, A+ Content, Brand Stores, images, and ad creative.

Collaborating with Design, SEO, Performance Marketing, Insights, and Brand Strategy, you will apply marketplace best practices, run tests, and use AI tools to improve efficiency while maintaining high

Qualifications

• 2–3+ years in ecommerce content or marketplace strategy, preferably Beauty/Wellness/CPG.
• Experience optimizing Amazon content (PDPs, A+, Brand Stores) and imagery/copy.
• Experience managing multiple brands or accounts in a fast-paced environment.
• Strong understanding of marketplace content best practices and metrics.
• Familiarity with SEO, AEO, and GEO principles for discoverability.
• Hands-on testing experience (A/B) and using results to improve content.

Responsibilities

• Lead day-to-day content strategy and execution across 7–10 accounts.
• Develop and maintain content roadmaps aligned with launches and opportunities.
• Create briefs across Amazon PDPs, A+ Content, Brand Stores, and ad creatives.
• Translate brand strategy into actionable creative recommendations.
• Collaborate with Design, SEO, Performance Marketing, Insights, and Brand Strategy.
• Conduct content audits and leverage insights to optimize performance.
• Support testing and translate learnings into updates.

Skills

Content strategy

Marketplace strategy

Amazon content

Project management

Communication

Audience insights

Tools

Amazon Seller Central

Vendor Central

A/B testing tools

AI tools

Job description

Front Row Group in New York seeks a Content Strategist, Amazon Marketplace to lead day-to-day content strategy for Beauty, Wellness, and CPG brands. You will craft briefs, maintain content roadmaps, and coordinate content across Amazon PDPs, A+ Content, Brand Stores, images, and ad creative.

Collaborating with Design, SEO, Performance Marketing, Insights, and Brand Strategy, you will apply marketplace best practices, run tests, and use AI tools to improve efficiency while maintaining high