Senior Content Strategist: ABM & Multi-Brand Growth

IDEX Corporation; Benton Harbor (MI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading industrial solutions provider is seeking a Senior Content Manager in Benton Harbor, Michigan, to lead content initiatives across marketing channels. This hybrid role requires a strong background in B2B marketing with at least 8 years of experience in content strategy and a deep understanding of ABM principles. The successful candidate will develop strategies that enhance the customer journey, collaborate with agencies, and ensure content effectiveness while driving engagement across channels. Join a team that values innovation and growth.

Qualifications

• Minimum 8–10 years of experience in B2B marketing with a strong focus on content strategy and leadership.
• Proven ability to develop and execute multi-brand content strategies.
• Experience leveraging ABM platforms to create personalized, insight-driven content.

Responsibilities

• Develop and maintain a comprehensive content strategy aligning to the customer journey.
• Act as the primary liaison between internal stakeholders and external agencies.
• Monitor performance metrics to optimize content effectiveness.

Skills

Content strategy

ABM principles

Project management

Communication skills

Digital marketing

Education

Bachelor’s degree in Marketing or Communications

MBA preferred

Tools

6sense

Job description

A leading industrial solutions provider is seeking a Senior Content Manager in Benton Harbor, Michigan, to lead content initiatives across marketing channels. This hybrid role requires a strong background in B2B marketing with at least 8 years of experience in content strategy and a deep understanding of ABM principles. The successful candidate will develop strategies that enhance the customer journey, collaborate with agencies, and ensure content effectiveness while driving engagement across channels. Join a team that values innovation and growth.