Senior Content Strategist

Coinbase; United States; Remote; USD 117,000 - 139,000; Full time

Job summary

An established industry player is on the lookout for a Senior Content Strategist who is passionate about revolutionizing customer experiences in the crypto space. This role involves producing and optimizing content strategies while collaborating with diverse teams to streamline operations and enhance efficiency. With a focus on innovation and data-driven insights, you will play a pivotal role in shaping the future of customer support. If you thrive in a fast-paced environment and are eager to make a significant impact, this opportunity is tailored for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Target Bonus

Target Equity

Qualifications

• 5+ years of experience in content writing, editing, or strategy.
• Exceptional writing ability with a focus on clarity and conciseness.

Responsibilities

• Produce and manage self-service content strategies and programs.
• Collaborate with cross-functional teams to enhance customer experience.

Skills

Content Strategy

Writing Skills

Project Management

Analytical Skills

Communication Skills

Adaptability

Education

Bachelor's Degree

Tools

Contentful

Smartling

Google Suite

Jira

Salesforce

Job description

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. The Coinbase Customer Experience (CX) organization is on a mission to provide the most trusted and value-added Customer Support in Crypto. Our team is dedicated to eliminating customer pain points, empowering our global user base via self-service and automation, and optimizing customer support interactions to create an effortless experience.

The Consumer Content team is a subteam of Customer Experience. The Consumer Content team supports all content strategy and creation efforts across the company to ensure that customers in every region are given the best customer experience. The Consumer Content team is responsible for driving content experiences designed to empower customers.

As a Senior Content Strategist, you will produce, manage, and optimize self-service content strategies and programs, focusing heavily on repeatable innovation and leading by example. Collaborating closely with cross-functional teams, you will streamline operations, enhance efficiency, and drive improvements in key organizational metrics. Success in this role requires a keen interest in the crypto industry, exceptional writing skills, meticulous attention to detail, and the ability to translate complex topics into easily understandable content.

What you’ll be doing

• Content Production: Collaborate with Product and Program teams on GTM efforts to create help center and agent facing content that supports product launches.
• Content Review and Coaching: Review and edit both new and existing content to ensure alignment with our governance standards. Provide feedback and coaching to more junior content creators within the team, reducing customer friction and contributing to our business goals.
• Data Analysis: Regularly analyze content trends, presenting insights and recommendations to stakeholders and leadership.
• Strategic Partnerships: Collaborate with cross-functional stakeholders to inform critical content strategy decisions, offering recommendations based on help center content insights and customer pain points.
• Priority Management: Act with urgency, focusing on the most impactful work, and ensuring priority items progress efficiently.

What we look for in you

• Mission-Driven: A deep alignment with Coinbase’s mission and a passion for creating a seamless customer experience within the crypto space.
• Proven Experience: 5+ years of experience as a content writer, editor, or strategist, with a strong emphasis on content strategy and management.
• Writing Expertise: Exceptional writing ability, consistently delivering clean, concise copy. You have an opinion on the Oxford comma and uphold the highest standards in all written content.
• Project Management: Strong project management capabilities, with the ability to prioritize and manage multiple projects simultaneously.
• SEO Knowledge: Basic understanding of SEO best practices.
• AI Experience: Experience using AI/LLMs to create, refine, and localize content; expert understanding of current limitations and emerging capabilities.
• Analytical Skills: Excellent analytical and problem-solving abilities, with a data-driven approach. Fluency in building reports and analyzing data.
• Communication: Exceptional communication and interpersonal skills, with a demonstrated ability to collaborate effectively with cross-functional teams. Your mission is to cultivate strong relationships, not sever connections.
• Adaptability: High flexibility and adaptability to meet the evolving needs of a high-growth, fast-paced organization. Crypto moves at the speed of light and so do we.
• Exceptional Drive: A proactive, self-motivated individual who thrives in a fast-paced environment, consistently exceeding expectations, turning challenges into opportunities, and demonstrating a positive, solutions-oriented attitude.

Nice to haves

• Experience in Tech, Crypto, Finance, or Fintech similar regulated sectors.
• Familiarity with tools such as Contentful, Smartling, Google Suite, Jira, Amazon Connect, or Salesforce.
• Experience utilizing AI tools.
• Video editing experience.
• Knowledge of Lean Six Sigma methodologies.
• Experience partnering with customer-facing teams.

Job #: P63033

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

Pay Range: $117,385 USD - $138,100 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.