Senior Content Strategist

Hexion; Columbus, Northern (OH, KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Hexion is seeking a Senior Content Strategist to lead content strategy and executive communication, partnering with leaders, sales, and external partners to deliver high-impact content that accelerates growth and strengthens our brand. This role blends editorial judgment with digital performance expertise in a hybrid Columbus, OH setting.

You will own the content ecosystem, drive website governance, and collaborate across units to translate commercial priorities into compelling assets, from

Qualifications

• 8–12 years in B2B content marketing or digital strategy.
• Experience leading enterprise-level content strategies across multiple business units.
• Experience with exec communications for C-suite leaders.
• Experience using AI tools and Tone of Voice Agent.
• Proven ability to create high-impact case studies and thought leadership content.
• Experience managing B2B websites at scale.
• Hands-on with CMS, GA4, and SEO/AEO tools.

Responsibilities

• Develop and manage a structured content roadmap aligned with brand positioning and growth priorities.
• Translate commercial priorities into content across formats including website pages, event materials, sales decks, brochures, and case studies.
• Build authority-building assets and thought leadership to strengthen credibility and support demand generation.
• Own website content and governance; manage publishing workflows, UX coordination, and audits.
• Lead SEO/AEO strategy across the site to improve organic visibility and rankings.
• Monitor website performance with GA4; create dashboards and insights for decisions.
• Uphold brand standards across digital channels and establish content guidelines and governance.
• Support the CEO with external communication and executive content.

Skills

B2B content marketing

Digital strategy

Website management

Executive communications

AI tools

Content governance

Cross-functional collaboration

Analytical mindset

Tools

CMS: Webflow/WordPress/Sitecore

GA4

SEO tools

Job description

Imagine Everything. Build the Future with Hexion.

At Hexion, we push boundaries, rethink possibilities, and create real impact. We activate science to deliver progress- developing breakthrough solutions that strengthen industries, protect communities, and drive a more sustainable future.

This is where bold thinkers, problem-solvers, and innovators come together to shape what’s next. Whether you're engineering advanced materials, transforming manufacturing technologies, or leading strategic innovation, your ideas and actions leave a lasting mark. We cultivate an inclusive culture of growth, collaboration, and accountability, ensuring every contribution propels us forward.

We don’t follow the status quo- we challenge it, disrupt it, and improve it.Every role at Hexion is part of something bigger.

We invest in innovation, sustainability, and continuous development- equipping you with the tools, training, and opportunities to excel. With an unwavering commitment to safety, partnership, belonging, and impact, we empower you to lead change and strengthen industries worldwide.

Your Future Starts Here.

If you’re ready to push limits, reimagine what’s possible, and create the extraordinary, Hexion is where you belong.

Anything is possible when you imagine everything.

Position Overview

Location: Hybrid, Columbus OH

We are hiring a Senior Content Strategist to lead content strategy and executive communication for Hexion.

This role is responsible for strengthening our growth and brand marketing ensuring the website, content ecosystem, brand messaging, exec comms, and sales content support long-term commercial objectives.

You will work cross-functionally with business leaders, sales teams, and external partners to create high-impact content and maintain a high-performing, insight-driven digital presence.

This is a hands-on, high-visibility role suited for someone who combines strong editorial judgment with digital performance expertise.

This role will require up to 10% travel with 4 trips expected per year. The travel could be global in nature.

Key Responsibilities

• Enterprise Content Strategy: Develop and manage a structured, content roadmap aligned with brand positioning and long-term growth priorities. Ensure company-wide messaging consistency while enabling vertical-specific differentiation.
• Growth-Oriented Content Creation: Partner with business units and sales to translate commercial priorities into compelling content across formats, including website pages, event materials, sales decks, brochures, and case studies.
• Brand Focused Thought Leadership Development: Build unique and engaging authority-building assets that strengthen Hexion’s credibility and support downstream demand generation efforts.
• Website Ownership & Governance: Own the content on Hexion’s website and overall performance in collaboration with the wider marketing team. Manage publishing workflows, UX coordination, content audits, and ongoing optimization.
• SEO, AEO, & Organic Performance: Lead SEO/ AEO strategy across the website, including keyword planning, on-page optimization, and content structuring to improve organic visibility and search rankings.
• Web Analytics & Insight Generation: Monitor website performance using GA4 and related tools. Develop dashboards and insights that inform content strategy, user experience improvements, and digital investment decisions.
• Brand Stewardship & Digital Governance: Uphold Hexion’s overall brand standards across digital channels. Establish content guidelines, tone-of-voice frameworks, and digital governance processes.
• Exec Communication: Support our CEO with external communication, including creating personalized social content, though leadership content, and event and conference content.

Minimum Qualifications

• 8-12 years of experience in B2B content marketing, digital strategy, or website management
• Strong experience developing and leading enterprise-level content strategies across multiple business units
• Experience with building a personal brand for C-suite leaders and supporting exec comms.
• Experience with using AI tool and building custom agents like Tone of Voice Agent, to accelerate work and automate manual tasks.
• Proven ability to create high-impact case studies and thought leadership content
• Experience managing and optimizing B2B websites at scale
• Hands-on experience with:
  • CMS platforms (Webflow, WordPress, Sitecore, or similar)
  • GA4 and website analytics tools
  • SEO/ AEO tools and best practices
• Strong understanding of how content supports demand generation (without necessarily owning campaigns)
• Proven ability to translate technical or industrial subject matter into clear, compelling messaging
• Experience coordinating cross-functional stakeholders and managing external vendors
• Strong editorial judgment and brand stewardship capability
• Analytical mindset with comfort interpreting digital performance data

Other

We are an Equal Opportunity, Aff... employer. All qualified applicants will receive consideration for employment without regard to gender, pregnancy, race, national origin, religion, age, sexual orientation, gender identity, veteran or military status, status as a qualified individual with a disability or any other characteristic protected by law.

To be considered for this position candidates are required to submit an application for employment through our career site and, be at least 18 years of age. Any offer of employment will be conditioned upon successful completion of a drug test and background investigation, as well as authorization for the Company to conduct additional periodic background checks as required by the Chemical Facility Anti-Terrorism Standards (CFATS) or regulations adopted by the department of Homeland Security or other regulatory agencies. A prior criminal record is not an automatic bar to employment, and the Company will conduct an individualized assessment and reassessment, consistent with applicable law, prior to making any final employment decision.

Nearest Major Market: Columbus
Nearest Secondary Market: Dublin