Senior Content Strategist

Hexion Inc.; Columbus (OH); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Hexion Inc. in Columbus, OH is seeking a Senior Content Strategist to lead content strategy and executive communications. You will partner with business leaders, sales, and external partners to shape a high-impact content ecosystem supporting long-term growth.

This hands-on role combines editorial judgment with digital performance expertise, owning website content, SEO, analytics, and brand governance. Up to 10% travel is possible; remote/hybrid allowed in Columbus area.

Qualifications

• 8–12 years in B2B content marketing, digital strategy, or website management.
• Experience leading enterprise content strategies across multiple units.
• Experience building a personal brand for C-suite leaders and exec comms.
• Experience using AI tools and building Tone of Voice agents.
• Proven ability to create high-impact case studies and thought leadership.
• Experience scaling B2B websites.
• Hands-on with CMS platforms (Webflow, WordPress, Sitecore).
• Familiar with GA4 and website analytics.
• Knowledge of SEO/ AEO best practices.
• Ability to translate technical subjects into clear messaging.

Responsibilities

• Develop and manage a structured content roadmap aligned with growth priorities.
• Partner with business units and sales to create content across formats.
• Craft thought leadership assets to strengthen credibility and demand gen.
• Own content on the website; coordinate publishing and UX.
• Lead SEO/AEO strategy and on-page optimization.
• Monitor analytics with GA4; build dashboards and insights.
• Maintain brand governance and content guidelines.
• Support CEO with external communications and exec content.

Skills

B2B content marketing

Digital strategy

Website management

Executive communications

AI tools / Tone of Voice

Case studies & thought leadership

Cross-functional collaboration

Analytics & GA4

Tools

Webflow

WordPress

Sitecore

SEO tools

GA4

Job description

Company Overview

Imagine Everything. Build the Future with Hexion.

At Hexion, we push boundaries, rethink possibilities, and create real impact. We activate science to deliver progress—developing breakthrough solutions that strengthen industries, protect communities, and drive a more sustainable future.

This is where bold thinkers, problem-solvers, and innovators come together to shape what’s next. Whether you're engineering advanced materials, transforming manufacturing technologies, or leading strategic innovation, your ideas and actions leave a lasting mark. We cultivate an inclusive culture of growth, collaboration, and accountability, ensuring every contribution propels us forward.

We don’t follow the status quo—we challenge it, disrupt it, and improve it.

Every role at Hexion is part of something bigger.

We invest in innovation, sustainability, and continuous development—equipping you with the tools, training, and opportunities to excel.

With an unwavering commitment to safety, partnership, belonging, and impact, we empower you to lead change and strengthen industries worldwide.

Your Future Starts Here.

If you’re ready to push limits, reimagine what’s possible, and create the extraordinary, Hexion is where you belong.

Anything is possible when you imagine everything.

Position Overview

Location: Hybrid, Columbus OH

We are hiring a Senior Content Strategist to lead content strategy and executive communication for Hexion.

This role is responsible for strengthening our growth and brand marketing ensuring the website, content ecosystem, brand messaging, exec comms, and sales content support long-term commercial objectives.

You will work cross-functionally with business leaders, sales teams, and external partners to create high-impact content and maintain a high-performing, insight-driven digital presence.

This is a hands-on, high-visibility role suited for someone who combines strong editorial judgment with digital performance expertise.

This role will require up to 10% travel with 4 trips expected per year. The travel could be global in nature.

Key Responsibilities

• Enterprise Content Strategy: Develop and manage a structured, content roadmap aligned with brand positioning and long-term growth priorities. Ensure company-wide messaging consistency while enabling vertical-specific differentiation.
• Growth-Oriented Content Creation: Partner with business units and sales to translate commercial priorities into compelling content across formats, including website pages, event materials, sales decks, brochures, and case studies.
• Brand Focused Thought Leadership Development: Build unique and engaging authority-building assets that strengthen Hexion’s credibility and support downstream demand generation efforts.
• Website Ownership & Governance: Own the content on Hexion’s website and overall performance in collaboration with the wider marketing team. Manage publishing workflows, UX coordination, content audits, and ongoing optimization.
• SEO, AEO, & Organic Performance: Lead SEO/ AEO strategy across the website, including keyword planning, on-page optimization, and content structuring to improve organic visibility and search rankings.
• Web Analytics & Insight Generation: Monitor website performance using GA4 and related tools. Develop dashboards and insights that inform content strategy, user experience improvements, and digital investment decisions.
• Brand Stewardship & Digital Governance: Uphold Hexion’s overall brand standards across digital channels. Establish content guidelines, tone-of-voice frameworks, and digital governance processes.
• Exec Communication: Support our CEO with external communication, including creating personalized social content, though leadership content, and event and conference content.

Minimum Qualifications

• 8-12 years of experience in B2B content marketing, digital strategy, or website management
• Strong experience developing and leading enterprise-level content strategies across multiple business units
• Experience with building a personal brand for C-suite leaders and supporting exec comms.
• Experience with using AI tool and building custom agents like Tone of Voice Agent, to accelerate work and automate manual tasks.
• Proven ability to create high-impact case studies and thought leadership content
• Experience managing and optimizing B2B websites at scale
• Hands-on experience with:
  • CMS platforms (Webflow, WordPress, Sitecore, or similar)
  • GA4 and website analytics tools
  • SEO/ AEO tools and best practices
• Strong understanding of how content supports demand generation (without necessarily owning campaigns)
• Proven ability to translate technical or industrial subject matter into clear, compelling messaging
• Experience coordinating cross-functional stakeholders and managing external vendors
• Strong editorial judgment and brand stewardship capability
• Analytical mindset with comfort interpreting digital performance data

Other

We are an Equal Opportunity, Aff To be considered for this position candidates are required to submit an application for employment through our career site and, be at least 18 years of age. Any offer of employment will be conditioned upon successful completion of a drug test and background investigation, as well as authorization for the Company to conduct additional periodic background checks as required by the Chemical Facility Anti-Terrorism Standards (CFATS) or regulations adopted by the department of Homeland Security or other regulatory agencies. A prior criminal record is not an automatic bar to employment, and the Company will conduct an individualized assessment and reassessment, consistent with applicable law, prior to making any final employment decision.