Senior Content Marketing & Programming Analyst

Walmart; Los Angeles (CA); On-site; USD 84,000 - 156,000; Full time

Job summary

VIZIO is seeking a Senior Analyst, Product Marketing - Content Analyst to join the WF+ programming team in Los Angeles. You will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+.

Reporting to the AVOD Content Manager, you will manage editorial voice, programming quality, and audience growth across the platform. The role requires strong organization, stakeholder collaboration, and the ability to balance multiple priorities in a fast-paced

Qualifications

• Bachelor’s degree in business, technology, communications, or related area.
• 2 years’ experience in eCommerce, retail operations, or related area.
• 2 years’ experience in SQL, Python, or Looker.
• Advanced Excel skills.

Responsibilities

• Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
• Track and optimize all WF+ content priorities across the service.
• Make recommendations on carousels and storefront optimization to reduce friction for the audience.
• Test and analyze data to support the success of the programming strategy.
• Collaborate on programming best practices and strategies.
• Perform competitive analysis to ensure programming strategy is aligned with VIZIO's goals and content initiatives.
• Familiarity and interest in AI to help support and optimize content scheduling and discovery.
• Execute special projects including back-up scheduling for our FAST Channels.

Skills

5+ years entertainment experience

CMS scheduling

Advanced Excel

PowerPoint

Airtable

SQL

Python

Education

Bachelor’s degree

Tools

CMS

Airtable

Looker

SQL

Python

Job description

VIZIO is seeking a Senior Analyst, Product Marketing - Content Analyst to join the WF+ programming team in Los Angeles. You will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+.

Reporting to the AVOD Content Manager, you will manage editorial voice, programming quality, and audience growth across the platform. The role requires strong organization, stakeholder collaboration, and the ability to balance multiple priorities in a fast-paced