Senior Analyst, Product Marketing - Content Analyst

Walmart; Los Angeles (CA); On-site; USD 84,000 - 156,000; Full time

Job summary

VIZIO is seeking a Senior Analyst, Product Marketing - Content Analyst to join the WF+ programming team in Los Angeles. You will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+.

Reporting to the AVOD Content Manager, you will manage editorial voice, programming quality, and audience growth across the platform. The role requires strong organization, stakeholder collaboration, and the ability to balance multiple priorities in a fast-paced

Qualifications

• Bachelor’s degree in business, technology, communications, or related area.
• 2 years’ experience in eCommerce, retail operations, or related area.
• 2 years’ experience in SQL, Python, or Looker.
• Advanced Excel skills.

Responsibilities

• Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
• Track and optimize all WF+ content priorities across the service.
• Make recommendations on carousels and storefront optimization to reduce friction for the audience.
• Test and analyze data to support the success of the programming strategy.
• Collaborate on programming best practices and strategies.
• Perform competitive analysis to ensure programming strategy is aligned with VIZIO's goals and content initiatives.
• Familiarity and interest in AI to help support and optimize content scheduling and discovery.
• Execute special projects including back-up scheduling for our FAST Channels.

Skills

5+ years entertainment experience

CMS scheduling

Advanced Excel

PowerPoint

Airtable

SQL

Python

Education

Bachelor’s degree

Tools

CMS

Airtable

Looker

SQL

Python

Job description

Senior Analyst, Product Marketing - Content Analyst

R-2633345

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$84,000 - $156,000/yr

Regular/ Permanent

Position Summary

The (WF+) Programming team at VIZIO is looking for a Sr. Content Analyst to join our team. Reporting to the AVOD Content Manager, you will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+. You will contribute to the editorial voice, programming quality, and overall success of our platform by engaging and growing our audience. The successful candidate will have a demonstrated background working with multiple internal stakeholders within the entertainment industry. This role requires strong organizational skills, outstanding time management, and the ability to regularly balance multiple priorities in a fast-paced, team-oriented environment. This is a full-time position primarily based in Los Angeles with some travel to the Irvine corporate office.

What you'll do

• Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
• Track and optimize all WF+ content priorities across the service.
• Make recommendations on carousels and storefront optimization to reduce friction for the audience.
• Test and analyze data to support the success of the programming strategy.
• Collaborate on programming best practices and strategies.
• Perform competitive analysis to ensure programming strategy is aligned with VIZIO's goals and content initiatives.
• Familiarity and interest in AI to help support and optimize content scheduling and discovery.
• Execute special projects including back-up scheduling for our FAST Channels.

About You

• You have a bachelor’s degree and have 5+ years of relevant entertainment experience (FAST/AVOD/OTT/SVOD) with a recent focus on content programming and strategy.
• You have direct experience in programming and scheduling with a CMS (Content Management Systems), especially for FAST Digital Linear Channels/AVOD/VOD.
• Advanced Excel and PowerPoint skills with a working knowledge of Air Table and are systems savvy.
• You have excellent project management skills with proven ability to work effectively with cross functional teams with an emphasis on strong teamwork and communication skills.
• Broad knowledge and passion for pop culture, TV, film content, and either own or have access to a smart TV.
• Experience with programming En Español content and/or Spanish speaking is a plus.

Minimum Qualifications

• Option 1: Bachelor’s degree in business, technology, communications, or related area.
• Option 2: 2 years’ experience in eCommerce, retail operations, or related area.
• 2 years’ experience in SQL, Python, or Looker.
• Advanced Excel skills.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location

6701 Center Dr W, Ste E_h Los Angeles, CA 90045-1535, United States of America

At VIZIO, our roots are strong. We invest in our talent across all our locations – from our origins in Irvine, California to our offices around the US, including Denver, Seattle, New York, and Dallas. We’re united by our passion to bring the most detailed picture, highest-fidelity audio, and the best entertainment experience for all.

We are value focused. We believe that quality entertainment should be accessible to everyone, everywhere. VIZIO was founded on a belief that everyone deserves the best technology for the best value and 20 years on, our vision is stronger than ever. VIZIO is proud to be consumer led. Our dedication to exceptional service has been recognized by the Stevie Awards for customer service and by the positive product reviews we continue to receive year after year.

We are on an exciting journey of growth and looking for passionate people to join our team. With VIZIO, you will find opportunities to take your career to the next level. Explore our open roles and start building your future with us.