Senior Content Marketing Manager — Cybersecurity & AI

eSentire; United States; Hybrid; USD 99,530 - 106,639; Full time

Benefits offered by this job

Competitive benefit program

Paid parental leave

Company matched RRSP Program

Competitive employee referral bonus

Job summary

eSentire is seeking a Sr. Manager, Content Marketing to own our content strategy and execution across the marketing funnel, translating cybersecurity positioning into compelling content across blogs, white papers, ebooks, pillar pages, webinars, social media, and email.

You will work with product marketing and SEO agencies to activate messaging and scale content using AI tools while preserving brand voice across channels and campaigns.

Qualifications

• 5+ years of B2B content marketing experience in cybersecurity, SaaS, or a technical industry.
• Ability to translate security concepts for multiple buyer personas.
• Working knowledge of SEO/AEO best practices and content performance metrics.
• Experience using AI tools to scale content while preserving brand voice and quality.

Responsibilities

• Devise security-focused integrated thought leadership programs (reports, ebooks, white papers, pillar pages) aligned to AI, ransomware, offensive security, and new attack vectors.
• Own the content calendar across strategy, development, thought leadership, social, video and email; align with campaigns, product releases and events.
• Translate messaging frameworks into content that resonates with security decision makers at awareness, consideration, and decision stages.
• Collaborate with product marketing, campaign marketing, channel marketing, field marketing, and web team to support integrated campaigns and ICP programs.
• Build AI-powered content infrastructure (tone guides, persona docs, content maps) for scalable content across channels using tools like Claude.
• Support channel partners with content needs and enablement materials.
• Partner with SEO/AEO agency to drive organic search performance and AI search inclusion.
• Contribute to thought leadership and content strategy for UKI and ROW teams.

Skills

Writing

Editing

B2B content

Content strategy

SEO basics

AI tools

Cross-functional collaboration

Content marketing

Tools

Claude

Job description

eSentire is seeking a Sr. Manager, Content Marketing to own our content strategy and execution across the marketing funnel, translating cybersecurity positioning into compelling content across blogs, white papers, ebooks, pillar pages, webinars, social media, and email.

You will work with product marketing and SEO agencies to activate messaging and scale content using AI tools while preserving brand voice across channels and campaigns.