Senior Content Marketing Manager

Wpromote; United States; Remote; USD 74,000 - 95,000; Full time

Job summary

Wpromote is seeking a Senior Content Marketing Manager to design and optimize content programs that boost organic search, AI-powered experiences, and integrated campaigns. You will translate business priorities into content roadmaps and own multi-workstream engagements for diverse clients.

You will lead strategy discussions, develop editorial calendars, and collaborate with SEO, Paid Media, Social, and Analytics teams to drive measurable outcomes and audience engagement.

Qualifications

• 6+ years in Content Marketing or related marketing role.
• Experience developing content strategies driving measurable performance.
• Experience applying SEO and AI insights to content strategy and performance.
• Ability to translate audience research and data into recommendations.
• Experience creating and managing website content, blogs, and integrated assets.
• Proven ability to manage multiple clients and competing priorities.

Responsibilities

• Own content strategy and execution across a portfolio of clients.
• Translate business goals and audience needs into content priorities.
• Develop strategic content roadmaps linking organic search and marketing objectives.
• Identify opportunities via keyword research and content analysis.
• Lead client conversations, present recommendations and results.
• Create editorial calendars, briefs, and integrated campaigns.
• Partner with SEO, Paid Media, Social, and Analytics teams for connected programs.
• Evaluate performance and adjust plans based on KPIs.
• Leverage AI tools to improve content research, planning, and analysis.

Skills

Content Marketing

SEO Content

Editorial Strategy

Client management

Communication skills

Presentation skills

Cross-functional collaboration

Analytical thinking

Tools

Google Analytics

Google Search Console

SEMrush

Adobe Analytics

Asana

ChatGPT

Claude

Job description

Our Content Marketing team at Wpromote is looking to add a Senior Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you'll serve as a strategic partner to clients, translating business priorities, audience insights, and performance data into content programs that build brand authority, increase discoverability, and support key objectives.

In this role, you'll independently manage client relationships and content programs, navigate complex needs and workstreams, and collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics. You'll also leverage modern content workflows and emerging tools to improve the efficiency and impact of client work.

You will be

• Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements.
• Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations.
• Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives.
• Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors.
• Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps.
• Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality.
• Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies.
• Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact.
• Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis.

You must have

• 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.
• Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives.
• Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement.
• Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations.
• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets.
• Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment.
• Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs.
• Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics.
• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.
• Preference: experience working with enterprise-level, B2B or B2C client accounts.

The anticipated annual salary for this role will range from $74,000 to $95,000. Remote-first, with office hubs in Los Angeles, Chicago, and New York. This position may be performed remotely in most US states, with some exclusions, and is not eligible for immigration sponsorship.

Posted by: Bianca Fowell, Senior Director, Content Marketing