Senior Manager, Content Marketing

Wpromote; United States; Remote; USD 74,000 - 95,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

401(k) matching

Medical, Dental, Vision

Job summary

Wpromote is seeking a Senior Content Marketing Manager to lead content strategy across multiple client accounts, driving organic search and AI-powered discovery. You will partner with SEO, Paid Media, Social, and Analytics teams to deliver integrated campaigns and measurable outcomes.

You will manage client relationships, develop editorial roadmaps, and leverage AI tools to improve research, planning, and analysis while maintaining high editorial quality and strategy alignment.

Qualifications

• 6+ years in Content Marketing, SEO Content, Editorial Strategy, or related marketing role.
• Experience developing content strategies that drive measurable performance across organic search and engagement.
• Proven ability to translate audience needs and performance data into prioritized content recommendations.

Responsibilities

• Own content strategy and execution across client portfolios.
• Translate business goals and audience insights into content priorities and recommendations.
• Develop editorial calendars, briefs, and integrated campaigns.
• Collaborate with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams.
• Evaluate content performance and adjust strategies based on KPIs.

Skills

Content Marketing

SEO Content

Editorial Strategy

Client Management

Cross-functional Collaboration

AI Tools

Data-driven decision making

Tools

Google Analytics

Google Search Console

SEMrush

Adobe Analytics

Asana

ChatGPT/Claude

Job description

The Role

Our Content Marketing team at Wpromote is looking to add a Senior Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you’ll serve as a strategic partner to clients, translating business priorities, audience insights, and performance data into content programs that build brand authority, increase discoverability, and support key objectives.

In this role, you’ll independently manage client relationships and content programs, navigate complex needs and workstreams, and collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics. You’ll also leverage modern content workflows and emerging tools to improve the efficiency and impact of client work.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

You Will Be

• Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements
• Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations
• Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives
• Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors
• Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps
• Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality
• Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies
• Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact
• Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis

You Must Have

• 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
• Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives
• Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement
• Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations
• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets
• Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment
• Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs
• Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics
• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude
• Preference: Experience working with enterprise-level, B2B or B2C client accounts.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.