Senior Content Marketing Lead - AI-Driven B2B Growth

Iterable, Inc.; Atlanta (GA); Remote; USD 120,000 - 180,000; Full time

Job summary

Iterable is seeking a Senior Content Marketing Manager to lead how our brand voice and advertising copy come to life across blog content, campaigns, and product materials. You will own content strategy, work with SEO/product teams, and drive scalable, AI-assisted workflows.

You’ll write compelling, on-brand copy and set editorial standards that elevate our marketing across channels. Join a global team shaping the future of customer engagement.

Qualifications

• Exceptional written communication skills with marketing writing samples.
• Experience writing technical content or covering other highly complex topics.
• Demonstrated use of AI to automate business processes and drive quantifiable impact.
• Experience writing marketing copy for paid social and digital display ads.
• Deep understanding of AEO/SEO best practices, including how AI assistants retrieve, summarize, and cite information.

Responsibilities

• Own content strategy to build trust with target customers.
• Develop flagship thought leadership and technically complex subject matter.
• Scale production with AI-enabled workflows and editorial standards.
• Collaborate with SEO, product marketing, and demand generation for on-brand copy.
• Measure content impact with metrics and reports; align to business outcomes.

Skills

Written communication

Technical writing

AI fluency

Ad copywriting

SEO/AEO best practices

Analytics tools

Marketing experience

Cross-functional collaboration

Tools

AirOps

Canva

Figma

Photoshop

Job description

Iterable is seeking a Senior Content Marketing Manager to lead how our brand voice and advertising copy come to life across blog content, campaigns, and product materials. You will own content strategy, work with SEO/product teams, and drive scalable, AI-assisted workflows.

You’ll write compelling, on-brand copy and set editorial standards that elevate our marketing across channels. Join a global team shaping the future of customer engagement.