Senior Content Designer, Monetization Ads

TikTok; San Jose (CA); On-site; USD 122,000 - 209,000; Full time

Job summary

TikTok is seeking a Content Designer to join the Monetization Products team. You will shape UX strategy, craft concise, human UI copy for ad tech, and help define content standards for an AI-native product.

Collaborating with design, product, research, and marketing, you will drive consistency across monetization experiences, contribute to tooling and processes, and help scale content for large-scale campaigns from concept to launch. Based in San Jose, California.

Qualifications

• 3+ years of content design or UX writing for web or mobile applications.
• Experience collaborating with product, design, research, engineering, and localization teams.
• Curiosity and fluency with AI tools as part of your everyday content design workflow.
• Comfort working in — or directly alongside — the codebase (string edits, localization pipelines, etc.).
• A portfolio that includes UI copy, microcopy, user education, CD systems work, 0→1 projects, and self-led initiatives.

Responsibilities

• Execute content design and UX writing while embedded in monetization product workstreams.
• Craft, proofread, and edit concise, conversational UI copy that makes complex ad tech feel simple and human
• Contribute to and evolve TikTok Monetization's content, voice, and style guidelines
• Collaborate with and influence design, product, research, and marketing teams in a fast-paced, dynamic environment
• Participate in design critiques to drive consistency and quality across monetization products
• Define efficient, scalable solutions for large-scale content problems — including tooling and process improvements
• Contribute to the team's AI toolkit: designing custom GPTs, building prompt frameworks, and identifying new ways AI can accelerate and enhance content design work

Skills

UX writing

Content strategy

AI tools

Collaboration

Codebase familiarity

Education

Bachelor's degree in English/Communications/UX

Job description

Responsibilities

About the team
TikTok's Monetization Products organization sits within TikTok for Business. Our mission is to build intuitive, scalable ad experiences that foster meaningful connections between businesses and people. We're doing this at a moment when AI is reshaping how products get built — and where content design can have more influence on product decisions than ever.

We're looking for a Content Designer who thinks in systems, moves fast, and is genuinely excited about working at the intersection of UX and emerging AI tools. You'll shape UX strategy, craft content experiences that meet advertiser needs, and help define what great content design looks like in an AI-native product environment.

What you’ll do

• Execute content design and UX writing while embedded in monetization product workstreams.
• Craft, proofread, and edit concise, conversational UI copy that makes complex ad tech feel simple and human
• Contribute to and evolve TikTok Monetization's content, voice, and style guidelines
• Collaborate with and influence design, product, research, and marketing teams in a fast-paced, dynamic environment
• Participate in design critiques to drive consistency and quality across monetization products
• Define efficient, scalable solutions for large-scale content problems — including tooling and process improvements
• Contribute to the team's AI toolkit: designing custom GPTs, building prompt frameworks, and identifying new ways AI can accelerate and enhance content design work

Qualifications

Minimum Qualifications

• 3+ years of content design or UX writing experience for web or mobile applications
• Experience collaborating with product, design, research, engineering, and localization teams
• Curiosity and fluency with AI tools as part of your everyday content design workflow
• Comfort working in — or directly alongside — the codebase (string edits, localization pipelines, etc.)
• A portfolio that includes but is not limited to: user interface copy, microcopy, user education, CD systems work, 0->1 projects, and self-led initiatives.

Preferred Qualifications

• Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience
• Ad tech experience — not required, but a plus
• A systems mindset: you see tooling gaps and content infrastructure opportunities, not just individual copy tasks
• Ability to spot A/B content testing opportunities and partner with stakeholders to partner on tests, from concept to launch

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• 3. Exercising sound judgment.