Senior Content Creator

Trade Coffee; New York (NY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Trade Coffee is seeking a dynamic Senior Content Creator who will play a pivotal role in crafting engaging content that drives customer acquisition across various digital channels. This role emphasizes creativity and adaptability, requiring a strong background in content strategies and visual production. You will work collaboratively with teams to ensure brand consistency while producing compelling social-first content that resonates with today's audiences. Join us and make a meaningful impact in the coffee industry.

Benefits

Unlimited vacation

$500 annual coffee stipend

Competitive salary

Best-in-class health benefits

401(k) with company matching

Qualifications

• 3+ years of experience in content creation for digital marketing.
• Strong video production skills and comfort with both iPhone and DSLR cameras.
• Ability to craft captions and hooks that convert on social platforms.

Responsibilities

• Own the creation of new customer acquisition content across multiple channels.
• Lead content strategy, ensuring high-quality and engaging stories.
• Collaborate with internal teams and manage external creators to scale content output.

Skills

Content Creation

Video Production

Visual Storytelling

Social Media Strategies

Creative Direction

Education

Bachelor's degree in Marketing, Communications or relevant field

Tools

Figma

Photoshop

Canva

CapCut

Adobe Premiere

Job description

We Are Trade.

At Trade, we believe coffee is more than a habit—and more than just a beverage. It’s a ritual: a grounding, intentional moment that anchors us before we step into the day. That ritual starts long before the first sip. It begins with roasters in big cities and small towns across the country—passionate, skilled craftspeople who source responsibly and roast with care. Their hands give every coffee its depth, its nuance, its story. We’re here to tell those stories—and make them more accessible to more people.

We are more than a marketplace. We are a personal (coffee) tour guide, connecting customers with over 50 of the best roasters in the US. We’re building something bold: a better coffee experience, rooted in quality, craft, and connection. But we’re not just selling bags of coffee or equipment to help people make better coffee at home. We’re creating a brand that makes people feel something–that celebrates ritual, champions small business, and elevates everyday moments. We’re a team of builders, storytellers, and problem-solvers who care deeply about what we create. We move with urgency and heart. We experiment, adapt, and evolve. And we’re looking for others who want to do the same—people who are curious, collaborative, and energized by creativity in motion. If you’re looking for a place where you can make an impact, shape culture, and create content with soul, welcome to Trade.

About the Role

We are looking for a dynamic, hands-on Senior Content Creator with a performance creative mindset to help unlock new customer acquisition across paid and organic channels.

Reporting into the Director of Growth Marketing, this role will lead our content strategy and execution—crafting and curating the world of Trade across paid media, social platforms, our website, and more–fueling growth while maintaining brand integrity.

You’ll be the go-to creator of compelling, social-first content designed to stop thumbs and convert new customers. From shooting short-form UGC-style videos to ideating a new paid ad hook to writing scroll-stopping captions, you’ll bring Trade’s brand to life across Meta, YouTube, TikTok and more. This is a player-coach role: you’ll create content yourself while managing external creators and collaborators across our network of roasters, customers, internal team members (many former baristas!) and agency partners.

You’ll work closely with paid media, brand, creative, and merchandising teams to ensure content is trend-savvy, platform-optimized, and on-brand. If you love moving fast, making stuff, and shaping content that is disruptive, connects emotionally and drives results—you’ll thrive here.

Responsibilities

• Own content creation for new customer acquisition across paid social (Meta, TikTok, YouTube), organic social, and our website—with an emphasis on short-form video and visual storytelling.
• Concept, storyboard, shoot, edit, and publish high-performing creative across channels, often self-producing with quick turnarounds.
• Lead a nimble content engine—collaborate with internal teams and manage a network of creators, roasters, influencers, and customers to scale content output.
• Collaborate closely with Head of Growth Marketing / Media Agencies to build and iterate on ads designed for performance, aligning creative with campaign goals and customer insights.
• Bring the brand into every asset—ensure that storytelling, tone, and visuals are consistent and compelling, even in performance-optimized formats.
• Stay plugged into culture and trends, turning insights into timely creative that resonates with today’s audiences.
• Analyze content performance to inform future creative direction and improve results, using insights to continuously evolve strategy and formats.
• Work cross-functionally with Growth, Brand, Product, and Merchandising to support launches, seasonal promotions, and evergreen initiatives with high-quality creative.

Qualifications

• 3+ years of experience creating content for social, digital marketing, or paid media (CPG, eCommerce, and/or agency experience preferred).
• Proficiency in Figma, Photoshop, Canva or other design tools; motion graphics experience a plus.
• Comfortable with both iPhone and DSLR shooting, basic lighting, and quick-turn editing.
• Strong hands-on experience with short-form video production (CapCut, Adobe Premiere, or similar tools).
• Strong writing skills, with the ability to craft captions, hooks, and CTAs that convert.
• Clear understanding of social platform nuances and performance best practices.
• Experience working with performance teams.
• Comfortable managing an external creator pipeline and giving clear creative direction (via briefs, etc.).
• Bonus (Ideal): experience with food/bev, DTC, and/or subscription brands.

Required Skills

• A digital native with a strong creative POV and an obsession with social trends, storytelling, and visual craft.
• A self-starting content machine who can shoot, edit, write, and publish with minimal lift—and loves the challenge of doing more with less.
• Deeply familiar with what performs across Meta (Reels, In-Feed), TikTok, and YouTube (Shorts, Demand Gen)—and ready to try new formats and platforms at any time.
• Comfortable toggling between brand and performance mindsets, bringing strategic intent to every asset you create.
• Collaborative, fast-moving, and energized by vast opportunity—you know how to lead in motion and find clarity in the creative process.
• Eager to identify and leverage AI tools to improve creative output efficiencies.

Key Relationships

• Director of Growth Marketing
• E-Commerce Manager
• Director of Coffee (yes, we have that!)
• Internal Stakeholders
• External Partners (creators, roasters, customers, PR, affiliates)

Office Policy

While we operate in a hybrid-first environment, the office is open and available for all Monday through Friday. Team members are expected to spend at least three days (Tuesday, Wednesday, and Thursday) in-office each week. Our goal is to foster collaboration, connection, and transparency, and we know from experience the important role that in-person time plays in this effort.

As part of the Trade team, you’ll get…

• To be involved in building a growing and profitable company with an experienced leadership team and a mission-driven and values-based culture that permeates everything we do
• An opportunity to grow, learn, and leave your mark on our growing organization.
• Mentorship from the leadership team
• $500 a year to spend on amazing coffee!
• Competitive salary and unlimited vacation
• Best-in-class health benefits and 401K. Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with our applicable plans and policies.