Senior Consumer Insights Analyst - Home Environment

Socket.dev; Needham (MA); On-site; USD 74,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with matching

Paid time off

Product discounts

Job summary

SharkNinja is seeking a Senior Consumer Insights Analyst in Needham, MA to lead quantitative and qualitative research across teams including R&D, Engineering, Brand, and Product Development. You will develop research plans, manage budgets, and translate findings into strategy and product ideas that elevate our 5-star product portfolio.

The right candidate has 3–5 years in consumer research, strong empathy, and the ability to present complex insights clearly to leadership.

Qualifications

• Bachelor’s degree focused on Marketing, Psychology, or quantitative field.
• 3–5 years of consumer research in both qualitative and quantitative methods.
• Experience in moderating focus groups and one-on-one interviews.
• Exposure to CPG industry preferred.
• Ability to present insights clearly to stakeholders.

Responsibilities

• Develop research plans and conduct qualitative and quantitative customer research.
• Assist in development, management, and execution of research plans within budget guidelines.
• Translate feedback, including latent needs, into innovation recommendations.
• Identify potential unmet customer needs that drive new product development.
• Collaborate and plan customer research strategies with internal and external resources.
• Operate autonomously and as a Subject Matter Expert within the consumer insights team.
• Expertly synthesize insights to communicate the bigger picture to stakeholders.

Skills

Qualitative research

Quantitative research

Consumer insights

Project management

Stakeholder communication

Education

Bachelor's degree in Marketing or Psychology

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

The Senior Consumer Insights Analyst will lead quantitative and qualitative research to support SharkNinja’s development of 5-star products. The ideal candidate will be naturally inquisitive, have strong project management skills, is empathetic and curious, has hands on consumer research experience and demonstrates strong strategic and critical thinking skills. They will work cross-functionally with a wide variety of data sources and stakeholders including R&D, Engineering, Brand, and Product Development.

At SharkNinja, you won’t just support products that transform everyday life—you’ll grow in a high-performance, innovation-driven culture where your curiosity and contributions matter. If you’re ready to roll up your sleeves, dig into data, and help create the next big thing in consumer products, we’d love to hear from you.

Essential Functions:

• Develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development. Develop own research guides and build project-based surveys.


• Assist in the development, management, and execution of research plans and within established budget guidelines.


• Translate feedback, including latent needs and dissatisfaction, into innovation recommendations.


• Identify potential unmet customer needs that form the basis for new product/feature offerings. Listen with empathy, observe – seeing the non-obvious, to guide very early product development.


• Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans.


• Operates autonomously and as a Subject Matter Expert within the consumer insights team.


• Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence.

Desired Skills and Experience:

• Thrives in a hands-on, dynamic, agile environment.


• Nimble with early-stage product development, taking a broader \"consumer & business\" stand to define new product directions with multifunctional partners.


• Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value.


• Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights


• Demonstrates empathy and patience to adapt style to his/her audience.


• Attention to details and able to grasp the big picture.


• Adept at presenting complex findings in an easy to understand and actionable way.


• Builds understanding and trust with others by meeting commitments.


• Identifies the needs & expectations of others (personal & business) and acts upon them.


• Leverages strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity.


• Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience.


• Confidence presenting insights and actions to stakeholders throughout the organization, including leadership.

Qualifications:

• Minimum of a Bachelor’s degree with a focus on Marketing, Psychology, or applicable quantitative discipline.


• 3-5 years of consumer research experience in both qualitative and quantitative research (Market Research Position).


• Exposure to the CPG industry preferred.


• Required: training and experience on moderating focus groups and one-on-one interviewing

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.

Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—we’ll disrupt entire markets.

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.


• For candidates based in China, please refer to this Candidate Privacy Notice.


• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, & local law. SharkNinja will consider reasonable accommodations consistent with legislation, & local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]

Salary and Other Compensation:

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

$74,100 – $110,000 USD

Learn more about us: Life At SharkNinja Outrageously Extraordinary.